Pacific Regional Marketing Strategist

2 weeks ago

Brisbane, Queensland, Australia AVEVA Full time

A high-impact role at AVEVA, a global leader in industrial software.

Job Description

Role Overview:

We're seeking an experienced marketing professional to join our Pacific Regional team as a Digital Demand Generation Manager. As a key member of our marketing team, you'll be responsible for executing our communication strategy at the market-level to optimize demand, growth, and awareness.

You'll play a crucial role in orchestrating, supporting, and optimizing new logo acquisition campaigns across the market through direct sales and partner channels. Your focus will be on executing integrated marketing campaigns aligned with strategic growth priorities, ensuring effective segmentation, and targeting to attract new customers.

This role also supports the market as the communication advisor and strategist working directly with the APAC PR, Global analyst relations, social, and corporate brand strategy functions on increasing AVEVA's profile and impact in the Pacific market.

Key Responsibilities:
  • Develop and execute local market communications strategy in coordination with the global brand and communications strategy
  • Oversee communications measurement for the local market, including share of voice against the competition and total reach
  • Support localization and execution of local public relations, analyst relations for the market
  • Work with social operations to develop local social media strategy and ensure governance
  • Coordinate with brand marketing to execute local brand advertising programs
  • Localize and promote content created from the global team for use in local campaigns
  • Work with the marketing and sales team to help build more local use cases and success stories for regional and global usage
  • Localize and implement new logo acquisition programs across the market in collaboration with the global demand execution team, aligned to the market priorities and new business growth targets
  • Lead the execution process of integrated marketing campaigns, from localization to building out our prospect database, targeting, content syndication, association and industry partnerships, email campaign execution, paid and organic digital activation, and local webinars
  • Ensure campaign implementation adheres to organizational guidelines and best practices
  • Work closely with our partner marketing team and Pacific channel partners to help us grow in new accounts, new industries, and own the activation of campaign execution for partners in the Pacific region (outside of MDF funding)
  • Work closely with lead development representatives to drive top-of-the-funnel pipeline contribution for the Pacific region
  • Compile regular reports on web and campaign performance and work to optimize effectiveness to improve return on investments
  • Support and coordinate onsite events to help attract and grow new logos (including owned events, joint events, and 3rd-party events)
  • Manage procurement as needed for relevant marketing activities

Salary: $120,000 - $180,000 per annum, depending on experience

About AVEVA: We are a global leader in industrial software, committed to delivering cutting-edge solutions to thousands of enterprises worldwide. Our mission is to make a positive impact through technology, and we're looking for like-minded professionals to join our team.

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