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Senior Brand Experience Coordinator

2 weeks ago

Parramatta Park, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000
Job Opportunity

We are seeking a detail-oriented professional to join our marketing team as a Senior Marketing Coordinator.

This role is pivotal in crafting brand experiences that drive lead generation and strengthen customer relationships.

B2B Marketing Expertise:

  • Understanding of B2B marketing strategies, tactics, and best practices.
  • Familiarity with the unique challenges and opportunities in the B2B space.
  • Assistance in developing marketing collateral and presentations.

Utilization of analytics to understand and report on campaign performance.

Industry Knowledge:

  • A solid grasp of the industry's key trends, competitors, and customer behaviors.

Proficiency in using HubSpot for marketing automation, email campaigns, lead nurturing, and reporting.

  • Assistance in developing automated workflows and campaigns to improve lead conversion rates.
  • Use of HubSpot analytics to track performance and provide data-driven insights.
  • Maintenance and update of contact databases and lists within HubSpot.

Content Marketing:

  • Assistance in developing and executing content marketing strategies, including blog posts, ebooks, case studies, and blogs.
  • Coordination of content creation with internal and external stakeholders.
  • Optimization of content for SEO and lead generation.
  • Tracking and analysis of content performance to identify areas for improvement.

Project Management:

  • Involvement in coordinating multiple marketing projects simultaneously, ensuring timely delivery and adherence to objectives.
  • Development and maintenance of project timelines and schedules.
  • Coordination with cross-functional teams to ensure project alignment.
  • Tracking and reporting on project progress and performance.

Social Media Management:

  • Assistance in developing and implementing social media strategies to increase brand awareness and engagement.
  • Creation and coordination of engaging content across various social media platforms.
  • Monitoring of social media channels for trends, feedback, and opportunities.
  • Analysis of social media performance and provision of regular reports.
  • Management and coordination of social media advertising campaigns.

Lead Generation and Conversion:

  • Proven experience in generating high-quality leads and optimizing conversion funnels in a B2B context.

Key Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field;
  • 3-5 years' experience in marketing, with a proven track record of success.
  • In-depth knowledge of digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing.
  • Extensive experience in B2B Marketing.
  • Extensive HubSpot experience required.
  • Strong Project Management skills.
  • Experience with content marketing strategies.
  • Able to handle pressure and a high volume of work.