Head of APAC/ANZ, Creative and Marketing Leader

7 days ago

Sydney, New South Wales, Australia Snap Aus Pty Ltd Full time
About the Role

We are seeking a highly experienced and skilled marketing leader to join our team as the Head of APAC/ANZ, Creative and Marketing. This is a 12-month contract to cover parental leave.

Key Responsibilities
  • Lead the overall APAC Marketing strategy, focusing on both consumer (B2C) and business (B2B) audiences across ANZ, China, and India.
  • Sit on the APAC leadership team to help support and drive the regional agenda.
  • Work closely with cross-functional partners to support our team efforts by communicating our brand vision and campaign ideas to rally support.
  • Lead a team of marketers across each market to drive exceptional work forward.
  • Share insights and showcase APAC marketing activity with Snap's senior leadership team globally to crystalize their understanding of market and customer dynamics.
  • Advocate for APAC marketing requirements (budget, resources, headcount etc.) with the global marketing leadership.
Key Responsibilities (ANZ)
  • Lead the ANZ Marketing strategy, focusing on both consumer (B2C) and business (B2B) audiences within the Australian and New Zealand markets.
  • Create and execute marketing programs which deliver on the strategy and communicate Snap's value proposition for consumers and businesses via innovative brand campaigns, success stories, thought leadership, partnerships, workshops, and events.
  • Work with brand, creative, and cross-functional teams to create culturally relevant and best-in-class creative, integrated marketing campaigns.
  • Lead a diverse mix of internal and external partners to create best-in-class marketing campaigns across a wide range of verticals and disciplines.
  • Work closely with cross-functional partners to support our team efforts by communicating our brand vision and campaign ideas to rally support.
  • Partner with other stakeholders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Comms, Marketing Science, and Sales to ensure our marketing delivers on Snap's ANZ's overarching business goals.
  • Represent Snap Marketing in leadership forums and key decisions in the market.
  • Collaborate with other marketing leaders in APAC to build and localize global marketing programs, and share best practices across our portfolio.
  • Share insights from our marketing activity in the region with Snap's senior leadership team in order to crystalize their understanding of market and customer dynamics.
  • Measure the effectiveness and ROI of business marketing and ensure it delivers on Snap's goals in the market.
Requirements
  • Strong leadership skills with an ability to navigate complex organizations.
  • Ability to inspire and lead a team of marketers with passion, empathy, and excellence.
  • A multidimensional marketer with a track record of inspiring creative ideas that come to life across a broad ecosystem of marketing channels including paid, organic, and earned.
  • Collaborative approach which embodies Snap's core values.
  • Creative mindset and an ability to spot opportunities and cultivate ideas where others wouldn't.
  • Analytical rigor and an ability to synthesize complex data into actionable insights.
  • Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams.
  • Ability to communicate Snap's brand story and value proposition on stages and in the press.
  • A passion for Snapchat

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