
A Leadership Position for Strategic Growth
5 days ago
We are seeking a highly skilled Group Activation Director to join our team. This is a key leadership role that requires the ability to lead and motivate a team of experienced professionals to deliver high-quality results.
The Group Activation Director will be responsible for overseeing the output and development of the Activation Team, as well as developing Spark's Activation product to drive commercial advantage for both clients and the agency. They will work closely with the National Head of Investment to achieve this goal.
This role involves leading a team of Activation Directors who will be responsible for managing client relationships, negotiating contracts, and delivering activation solutions that meet or exceed client expectations. The successful candidate will have a strong background in investment-related roles, with experience in spearheading teams and developing innovative ways to invest clients' spend across all media.
The ideal candidate will have excellent communication and interpersonal skills, with the ability to influence and motivate senior stakeholders. They will also have a deep understanding of the media and advertising industry, with knowledge of macro-economic influences, structural trends, and current marketing science concepts.
Additional responsibilities include:
- Oversight of annual media negotiations in consultation with the Head of Investment for relevant group client portfolio
- Oversight of major sponsorships and cross-channel media partnerships including digital channels for group portfolio clients
- Negotiation of agency-wide trading positions across all media ensuring all benchmarks (client & internal), trading strategies & contractual agreements are met
- Assistance to Activation Directors in client-specific negotiations to ensure optimum outcome in line with or better than market / PMX benchmarking
- Development and maintenance of senior client contact at Marketing Director level and above
- Relationship-building with peers and senior media owners to better service the client and create new business opportunities
Key Qualifications and Skills:
- Established experience in investment-related roles spearheading teams
- Preferably a University degree or higher education qualifications
- Qualified across the following Office platforms: Word, PowerPoint, and Excel
- Possess market and industry knowledge – historical and current
- Possess strong financial management experience and business acumen
- Strong existing senior media owner relationships
- Passionate about the media and advertising industry, possessing a broad comprehension of macro-economic influences, structural trends, and current marketing science concepts
- Confident and well-versed in relationship-building, presentation, and communication experience, able to guide and influence senior stakeholders
Benefits:
- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach —
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