Strategic Industry Marketing Leader

1 day ago

Charlotte Bay, Australia beBeeMarketing Full time US$160,000 - US$207,500
Marketing Strategist Role

We are seeking a seasoned marketing strategist to shape the narrative of our platform within the payments and traditional finance ecosystem.

  • This senior-level professional will partner with cross-functional teams to develop research-driven insights, create compelling go-to-market content, and translate complex opportunities into clear, actionable narratives.
Main Responsibilities:
  • Developing research-backed perspectives on payments trends and our unique value proposition, creating high-impact marketing assets such as slide decks and web copy.
  • Identifying and developing use cases within payments and traditional finance, collaborating with Product Marketing to define the ideal customer profile for key verticals.
  • Working with Campaigns, Field, and Influencer Marketing to activate outreach to target audiences through tailored content and channel strategies.
Requirements:
  • At least 10 years of experience in industry marketing, strategic go-to-market, or product marketing, preferably with a background in payments, banking, or financial infrastructure.
  • Deep understanding of the payments ecosystem and experience partnering with sales or Business Development teams to influence deals and drive revenue outcomes.
  • Proven ability to develop clear, differentiated messaging and positioning for complex, technical products.
About This Opportunity:

This is an exceptional chance to leverage your expertise in shaping the narrative of our platform and driving business growth through strategic marketing initiatives.

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