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Marketing Manager

2 months ago

Sydney, New South Wales, Australia Stopgap Full time

About Stopgap

Stopgap is a dynamic and innovative travel company dedicated to crafting unforgettable journeys for our clients. We're seeking a skilled Marketing Manager to lead the creation and execution of compelling marketing assets and campaigns.

The Role

As the Marketing Manager, you'll report to the Senior Marketing Manager and be responsible for:

  • Developing Marketing Strategies
    • Creating and briefing essential marketing materials, including brochures, advertising templates, flyers, blogs, advertorials, videos, TV programs, eDMs, and social/paid digital ads.
  • Supporting Global Marketing Efforts
    • Providing master assets for local adaptation.
  • Market Analysis and Insights
    • Analysing the competitive landscape to inform the development of marketing programs, special offers, and promotional strategies.
  • Performance Monitoring and Reporting
    • Monitoring, analysing, and reporting on sales results and campaign effectiveness, offering insights and recommendations for future strategies.
  • Cohesive Marketing Planning
    • Crafting and executing a cohesive marketing plan across all channels in Australia and New Zealand.
  • Collaboration and Partnership
    • Collaborating with both in-house and external agency partners to create marketing and content programs.
  • Integrated Advertising and Marketing
    • Assisting with the implementation of integrated advertising and marketing plans.
  • Content Creation
    • Creating content for press, TV ads, and all marketing materials, including copywriting and messaging for flyers, brochures, eDMs, social media, and trade materials.
  • Event Support
    • Developing presentations and key assets for dedicated events.
  • Content Sourcing
    • Researching and sourcing relevant video and social content to enhance advertising and marketing plans, working closely with the video and social content teams.

You

  • The ideal candidate will have at least 4+ years of experience in a related role.
  • Knowledge and experience in the travel and or cruising industry, preferably within Australia.
  • Excellent communication skills with a proven track record of managing cross-functional teams.
  • Ability to deliver results in a fast-paced environment, with exceptional organisational and planning skills.
  • Proficiency in crafting content and adapting messaging across different formats and channels.
  • Strong analytical skills to drive informed marketing strategies.