Marketing Platform Strategy Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeAnalytics Full time $123,044 - $123,445
Job Overview

The Lead Analytics Professional is accountable for advancing UNSW's global brand reputation, fostering sharper brand distinctiveness and amplifying its globally renowned expertise across societal impact framework themes.

This position assumes responsibility for the maintenance, integration and ongoing optimisation of marketing analytics platforms and systems to deliver a deep understanding of customer preferences and behaviours that drives increased preference, lead generation, enrolment conversion and ROI.

Main Responsibilities
  • Strategise the utilisation of marketing analytics platforms for efficient digital asset management, audience segmentation and customer journey insight generation while collaborating with IT system owners on system integrity, data security and user access controls.
  • Coordinate and execute digital media, web and mobile tagging, tracking and reporting to support channel measurement and accurate attribution.
  • Work collaboratively with marketing experts to design, develop and implement behavioural segmentation of audiences.
  • Own reporting on digital marketing activity including report and dashboard building ensuring all relevant data feeds are live and accurately linked to internal/external performance dashboards.
  • Support the development of a structured standardised approach and roadmap to execute A/B testing collect and analyse data and identify trends and insights to maximise campaign ROI.
  • Advance the creation of an enterprise-wide multi-touch marketing attribution model allowing for continuous measurement and optimisation of marketing ROI.
  • Act as project leader to develop a robust marketing platform data strategy (data management projects to support business goals) for the group.
  • End-to-end execution of analytics priorities including scoping building testing implementation maintaining and optimising customer models.
  • Produce briefing notes for senior stakeholders on the advancement of marketing analytics priorities.
  • Coach cross-divisional stakeholders and junior team members in the use of data tools and develop a training and enablement roadmap for the M&DX data environment.

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