E-commerce Data Strategist

11 hours ago

North Sydney Council, Australia beBeeData Full time $120,000 - $150,000

Job Overview

As an E-commerce Data Analyst, you will be responsible for driving strategic decisions using in-depth data analysis. You will build and automate reports while supporting the CX team.

Key Responsibilities:

  • Data Insights:
    • Collect, clean, and transform complex data from various sources to ensure accuracy and consistency.
    • Work across large data sets, producing detailed reports and dashboards that offer key insights into performance.
    • Use platforms like Adobe, Bloomreach, and Salesforce for data extraction.
    • Design, automate, and maintain dashboards to track key metrics such as revenue and profitability.
    • Create compelling visualisations and dashboards to effectively communicate complex data and trends to stakeholders.
    • Consolidate multiple data sources and analyse patterns, trends, anomalies, and root causes.
    • Identify opportunities for improvement and provide actionable insights.
    • Collaborate closely with the ecommerce team to collect key insights from data and design impactful A/B tests.
  • Forecasting:
    • Build and implement advanced budget forecasting models using LFL, statistical, and machine learning techniques.
  • Customer Analysis:
    • Analyse customer purchase, onsite, and offsite behaviour data to identify opportunities and uncover optimisation strategies.
    • Analyse model performance, interpret results, and communicate actionable insights to stakeholders.
    • Analysed customer data from multiple cross-channel sources for the CX team (web, email, voice) using established analytical tools.
  • Requirements:
    • Minimum 3-5 years Data Analyst experience.
    • Strong problem-solving and critical thinking skills to analyse data and drive strategic decisions.
    • Ability to leverage data-driven insights to inform decision-making within a dynamic business environment.
    • Exceptional ability to engage with, influence, and support stakeholders.
    • Understanding of A/B testing and reporting, best practices of testing, optimisation, and drivers of online conversion.
    • Demonstrated data analysis experience with statistical analysis techniques using relevant software.
    • Experience integrating data sources and designing Power BI reports.
    • Strong technical skills around SQL, Excel, PowerBI, Tableau.
    • Knowledge of Digital Analytics (Adobe Analytics Contentsquare, Bloomreach, etc) and A/B testing tools (Monetate preferred), HTML, CSS, some JS.
    • Proactive, organised & driven, a self-starter, able to quickly learn, adapt, and synthesise data.
    • Experience in budget forecasting preferably within an FMCG or Retail environment.
    • Experience in Ecommerce, Optimisation, Customer and User Experience.
    • Previous experience working in omnichannel required.
    • Proficient in digital analytics tagging and implementation to ensure accurate data collection and reporting.
    • Knowledge of CMS, SFCC, Jira, Confluence, and Project Management Tools.
    • Excellent communication & story-telling skills – can present data in a way that's engaging and easy to understand.
    • High attention to detail, comfortable working with large datasets.

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