Digital Wholesale Channel Transformation Lead

6 days ago


Melbourne, Victoria, Australia beBeeBusiness Full time $120,000 - $140,000

Job Title: Transformation Strategist

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  • The key objective of this role is to lead the transition and future-state operating model development of our digital wholesale channels.
  • You will work closely with internal stakeholders, technology vendors, and our delivery lead to define business and functional requirements, transitional states, and alignment with the broader future-state roadmap.
  • Responsibilities:
  • Lead requirements gathering for Wholesale eCommerce processes, from customer onboarding to order management, integration, and fulfillment.
  • Define current state, transitional state, and future state operating models.
  • Facilitate workshops with Wholesale Management and operational teams to translate business needs into system requirements.
  • Translate requirements into detailed documentation including user stories, use cases, process flows, and business rules.
  • Collaborate with Solution Architects, SMEs and delivery teams to validate functional feasibility and design approaches.
  • Support vendor discussions to ensure technology alignment with B2B workflows.
  • Contribute to UAT planning, traceability matrices, and test execution support where necessary.
  • Ensure alignment with broader digital and commercial priorities across the organisation.
  • Key Skills and Experience:
  • Minimum 7+ years' experience in Business Analysis, ideally in hybrid B2B/B2C environments.
  • Strong understanding of eCommerce platforms, digital order-to-cash processes, and Wholesale operations.
  • Prior experience working on transformation programs with transitional state definitions is essential.
  • Excellent communication and stakeholder engagement skills at both operational and senior levels.
  • Ability to work autonomously and collaboratively within a cross-functional delivery team.
  • Familiarity with Agile delivery methodologies and Jira/Confluence toolsets.
  • Prior experience within consumer goods, retail or wholesale industries highly regarded.
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