Digital Growth Lead

1 week ago

Melbourne, Victoria, Australia Tsu Lange Yor Full time

TSU LANGE YOR is looking for aDigital Growth Leadto shape and grow our digital presence and customer journey.
This role is ideal for someone with 2-3 years' experience in ecommerce, marketing or a commercial role who wants to take ownership and grow into a broader commercial position at a fast growing business.
You'll play a key role in driving our DTC channel, CRM and loyalty programs, working closely with the Marketing Lead and Head of Wholesale.
The role combines analysis, execution, and creative problem-solving.
You'll get hands-on experience analysing results and executing improvements to help us grow and strengthen customer relationships.
This is a role for someoneanalytical, ambitious, and entrepreneurial— someone who loves digging into numbers as much as they enjoy thinking about the customer journey, and who's excited by the idea of working in a fast-moving, creative business.
Overview
Role overview and responsibilities below describe the focus on digital growth, eCommerce, CRM and loyalty initiatives, with cross-functional collaboration across Marketing and Wholesale.
Key responsibilities
Complete ownership of the digital channel, including eCommerce sales and website optimisation.
Acting as a key lead in website operations, including product launches and continuous site improvements.
Budgeting, forecasting, and performance analysis to drive sales growth.
Oversight of the end-to-end customer journey, including CRM, loyalty programs, and digital engagement.
Collaborating cross-functionally with Marketing and Wholesale to align digital strategy with brand and retail priorities.
Identifying opportunities to improve user experience, conversion rates, and retention.
To be successful, you will have
Demonstrated experience in eCommerce, digital marketing, or digital channel management.
Strong commercial and analytical skills, with proven experience in budgeting and forecasting.
The ability to work independently, with strong initiative and leadership potential.
Excellent communication skills, with the ability to influence stakeholders and work collaboratively across teams.
A strategic mindset combined with hands-on capability in execution.
Passion for delivering exceptional customer experiences and building brand loyalty.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail, Retail Luxury Goods and Jewelry, and Retail Health and Personal Care Products
Location: North Melbourne, Victoria, Australia
Salary: A$100,000.00-A$115,000.00
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