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Brand Engagement Coordinator

2 months ago

Melbourne, Victoria, Australia adidas Full time

Overview & Significance to the Organization

The Brand Activation Specialist plays a pivotal role within the adidas Pacific Brand Communications team, reporting directly to the Senior Manager of Brand Communications, PR & Media. This position offers a unique opportunity to enhance the adidas brand image while driving commercial objectives through a comprehensive suite of marketing initiatives.

The Brand Activation Specialist will be instrumental in implementing diverse marketing strategies, including above-the-line (ATL) and below-the-line (BTL) marketing, media buying, public relations, events, social media engagement, and internal communications.

Core Responsibilities

  1. Assist in the formulation and execution of Brand Communication strategies for adidas Pacific, focusing on key categories such as Brand, Running, Football, Training, Outdoor, and Originals.
  2. Contribute to the planning and execution of paid media campaigns, including localization of assets, media purchasing, and communication with agencies.
  3. Ensure excellence in the execution of Category and Brand Plans, monitoring and reporting performance against established Brand and Business KPIs.
  4. Support the daily operations of the Brand Communications department, including product procurement and invoice processing.
  5. Collaborate with Sports Marketing to drive local market seeding strategies, enhancing social and media outreach for key product campaigns.
  6. Conduct market analysis to identify competitor, consumer, and category trends.
  7. Work closely with teams in Sports Marketing, Digital Activation, and Omni Channel activation to create integrated marketing strategies.

Key Relationships

  1. adidas Pacific Brand (Communications, CTC, Omni, Sports Marketing, Digital)
  2. adidas Pacific Customer Service
  3. adidas Pacific e-Commerce and Retail
  4. adidas Emerging Markets
  5. Advertising, Media, and Events agencies

Essential Knowledge, Skills, and Abilities

  1. Strong passion for sports
  2. Positive mindset with adaptability to changing environments
  3. Understanding of the paid media landscape
  4. Ability to collaborate effectively in a dynamic team setting
  5. Proficiency with systems, data, and analytics
  6. Excellent presentation and communication abilities
  7. Effective time management skills
  8. Experience working cross-functionally within diverse teams
  9. Strong interpersonal skills, including relationship management and facilitation
  10. Basic proficiency in MS Office

Required Education and Experience

  1. Bachelor's degree, preferably in marketing, business, or communications
  2. Minimum of 2 years of marketing experience
  3. Fluency in English

Benefits Offered

The successful candidate will enjoy a competitive salary and a comprehensive range of adidas employee benefits, which may include:

  1. Performance bonuses and recognition programs.
  2. Generous discounts on adidas products.
  3. Hybrid work arrangements, allowing for a blend of office and remote work.
  4. Flexible working hours.
  5. Annual gym membership.
  6. Support for mental health and wellbeing through training and access to Employee Assistance Programs.
  7. Parental benefits designed for both mothers and fathers.
  8. Employee engagement events throughout the year.

About adidas

adidas Group is committed to fostering an innovative and collaborative work environment. The adidas Pacific headquarters is designed to support a hybrid work model, ensuring a balanced approach to productivity and employee wellbeing.

Please note that part of the recruitment process may require candidates to consent to a pre-employment criminal history check.

Note to agencies: adidas Pacific does not accept unsolicited calls or resumes from recruitment agencies. Please refrain from submitting any resumes or profiles to the adidas careers portal or personnel.