Comms and Connections Innovation Specialist

5 days ago

Melbourne, Victoria, Australia beBeeStrategist Full time $90,000 - $120,000
Job Opportunity

We are seeking a skilled Comms and Connections Strategist to bring innovative ideas into various spaces and places.

This role is ideal for someone with a strong foundation in comms and connections strategy who's ready to dive deeper into brand and creative strategy.

Key Responsibilities
  • Develop consumer journey maps to illustrate consumer insights and behaviours
  • Provide actionable insights and initiatives to connect with consumers throughout their journey
  • Create insightful connections strategies and bring fresh thinking to creative strategy and teams
  • Research and Data
  • Apply understanding of first-party data and audience segmentation for data briefs and message matrices
  • Interpret and visualise data for colleagues and presentations
  • Social and Digital Expertise
  • Stay up-to-date with the evolving social and digital comms landscape, including opportunities across social media, Meta, Google, TikTok, AI, gaming, etc.
  • Brand Strategy Development
  • Support disruptive brand and campaign strategies to drive business growth and cultural impact
  • Cultural Insights
  • Stay ahead of cultural trends and consumer behaviours, identifying opportunities for culturally relevant campaigns
  • Thought Leadership
  • Contribute to industry discussions and publications, positioning our agency as a leader in innovation and creativity

Required Skills:

  • Strong understanding of comms and connections strategy
  • Ability to work with numbers and details
  • Analytical and creative thinking

Your Profile:

  • A team player with a passion for great ideas and advertising
  • 2-4 years' experience in similar roles within creative or media agencies

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