Connections/Comms Strategist

4 days ago

Melbourne, Victoria, Australia Tbwa\Worldwide Full time

Overview
TBWA Melbourne is seeking a talented Connections/Comms Strategist. Someone who loves ideas and loves to bring them into all kinds of spaces and places.
We're looking for a confident communicator who thrives on crafting compelling comms plans, loves collaborating with media agencies, and feels right at home in the fast-paced world of digital and social. This role is ideal for someone with a strong foundation in comms and connections strategy who's ready to dive deeper into the world of brand and creative strategy.
*Due to the nature of this role working with a government client, Australian citizenship is required*
Responsibilities
Connections Strategy
Bring to life consumer insights and behaviours by visualising consumer journey maps
Provide insights and initiative in connecting with consumers throughout the journey
Build insightful connections strategies and bring innovative, fresh connections thinking to creative strategy and for creative teams
Instead of traditional comms plan box ticking, it's about imagining with creatives the many spaces and places an idea could go
Research and Data
Apply understanding of first party data and audience segmentation for the preparation of data briefs, contact strategies and message matrices
Interpret and visualise data in a meaningful way to colleagues and for presentation
Have a point of view on and support post-campaign performance reporting and results
Social and Digital Expertise
Excellent understanding of the evolving social and digital comms and media landscape. This includes opportunities for brands across social media, Meta and Google platforms, TikTok, AI, gaming etc.
Brand Strategy Development
Support the development of disruptive brand and campaign strategies to drive business growth and cultural impact
Cultural Insights
Stay ahead of cultural trends and consumer behaviours, identifying opportunities to create culturally relevant and impactful campaigns
Thought Leadership
Contribute to industry discussions and publications, positioning TBWA as a leader in innovation and creativity
What you'll bring to TBWA
Solid understanding of comms and connections strategy
Comfortable with numbers and details
Both analytical and creative thinker
Keen awareness of cultural trends and their impact on consumer behaviour
Good understanding of paid, owned and earned, including social, search, programmatic, partnerships, SEO, and traditional channels.
Your profile
A nice person with a love for great ideas and advertising
2-4 years' experience in similar role within creative or media agency
How to apply
Please apply or reach out to for more info
Melbourne, Victoria, Australia
#J-18808-Ljbffr

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