Connections/Comms Strategist

3 weeks ago

Melbourne, Victoria, Australia TBWA\Worldwide Full time

TBWA Melbourne is seeking a talented Connections/Comms Strategist. Someone who loves ideas and loves to bring them into all kinds of spaces and places.

We're looking for a confident communicator who thrives on crafting compelling comms plans, loves collaborating with media agencies, and feels right at home in the fast-paced world of digital and social. This role is ideal for someone with a strong foundation in comms and connections strategy who's ready to dive deeper into the world of brand and creative strategy.

*Due to the nature of this role working with a government client, Australian citizenship is required*

Overview

TBWA Melbourne is seeking a Connections/Comms Strategist to contribute to disruption-driven brand and campaign work, collaborating with creative, media, and strategy teams to craft innovative ways ideas reach audiences.

Responsibilities
  • Bring to life consumer insights and behaviours by visualising consumer journey maps
  • Provide insights and initiative in connecting with consumers throughout the journey
  • Build insightful connections strategies and bring innovative, fresh connections thinking to creative strategy and for creative teams
  • Imagine with creatives the many spaces and places an idea could go, beyond traditional comms planning
  • Apply understanding of first party data and audience segmentation for data briefs, contact strategies and message matrices
  • Interpret and visualise data in a meaningful way for colleagues and presentations
  • Support post-campaign performance reporting and results
  • Maintain an excellent understanding of the evolving social and digital comms and media landscape across platforms (social, Meta, Google, TikTok, AI, gaming, etc.)
  • Support the development of disruptive brand and campaign strategies to drive business growth and cultural impact
  • Stay ahead of cultural trends and identify opportunities for culturally relevant campaigns
  • Contribute to industry discussions and publications, positioning TBWA as a leader in innovation and creativity
What you'll bring to TBWA
  • Solid understanding of comms and connections strategy
  • Comfortable with numbers and details
  • Analytical and creative thinker
  • Keen awareness of cultural trends and their impact on consumer behaviour
  • Good understanding of paid, owned and earned, including social, search, programmatic, partnerships, SEO, and traditional channels
You
  • A nice person with a love for great ideas and advertising
  • 2-4 years' experience in a similar role within a creative or media agency

Please apply or reach out to claire.hopkins@tbwa.com for more info


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