
Connections/Comms Strategist
3 weeks ago
TBWA Melbourne is seeking a talented Connections/Comms Strategist. Someone who loves ideas and loves to bring them into all kinds of spaces and places.
We're looking for a confident communicator who thrives on crafting compelling comms plans, loves collaborating with media agencies, and feels right at home in the fast-paced world of digital and social. This role is ideal for someone with a strong foundation in comms and connections strategy who's ready to dive deeper into the world of brand and creative strategy.
*Due to the nature of this role working with a government client, Australian citizenship is required*
OverviewTBWA Melbourne is seeking a Connections/Comms Strategist to contribute to disruption-driven brand and campaign work, collaborating with creative, media, and strategy teams to craft innovative ways ideas reach audiences.
Responsibilities- Bring to life consumer insights and behaviours by visualising consumer journey maps
- Provide insights and initiative in connecting with consumers throughout the journey
- Build insightful connections strategies and bring innovative, fresh connections thinking to creative strategy and for creative teams
- Imagine with creatives the many spaces and places an idea could go, beyond traditional comms planning
- Apply understanding of first party data and audience segmentation for data briefs, contact strategies and message matrices
- Interpret and visualise data in a meaningful way for colleagues and presentations
- Support post-campaign performance reporting and results
- Maintain an excellent understanding of the evolving social and digital comms and media landscape across platforms (social, Meta, Google, TikTok, AI, gaming, etc.)
- Support the development of disruptive brand and campaign strategies to drive business growth and cultural impact
- Stay ahead of cultural trends and identify opportunities for culturally relevant campaigns
- Contribute to industry discussions and publications, positioning TBWA as a leader in innovation and creativity
- Solid understanding of comms and connections strategy
- Comfortable with numbers and details
- Analytical and creative thinker
- Keen awareness of cultural trends and their impact on consumer behaviour
- Good understanding of paid, owned and earned, including social, search, programmatic, partnerships, SEO, and traditional channels
- A nice person with a love for great ideas and advertising
- 2-4 years' experience in a similar role within a creative or media agency
Please apply or reach out to claire.hopkins@tbwa.com for more info
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