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Connections/Comms Strategist

3 weeks ago

Melbourne, Victoria, Australia Rundle Street, Adelaide, Sa Full time

TBWA Melbourne is seeking a talented Connections/Comms Strategist.
Someone who loves ideas and loves to bring them into all kinds of spaces and places.TBWA REPRESENTSDisruption has never been a catchphrase or a trend.
It's a mindset.
It's a behaviour.
We don't dabble in disruptive thinking.
We embody it, day in and day out.
When we solve problems, we do it collectively.
None of us is better than all of us.
Together we strive to create Disruption the world needs.TBWA Melbourne is seeking a talented Connections Strategist.
Someone who loves ideas and loves to bring them into all kinds of spaces and places.We are looking for a strategic thinker who has a solid foundation in connections strategy, is confident in writing comms plans, can collaborate with media agencies and feels at home in digital and social.
This role is perfect for someone with a solid background in comms and connections strategy and wants to also explore brand and creative strategy going forward.
Due to the nature of this role working with a government client, Australian citizenship is required THE TASK AT HANDConnections StrategyBring to life consumer insights and behaviours by visualising consumer journey mapsProvide insights and initiative in connecting with consumers throughout the journeyBuild insightful connections strategies and bring innovative, fresh connections thinking to creative strategy and for creative teamsInstead of traditional comms plan box ticking, it's about imagining with creatives the many spaces and places an idea could goResearch and DataApply understanding of first party data and audience segmentation for the preparation of data briefs, contact strategies and message matricesInterpret and visualise data in a meaningful way to colleagues and for presentationHave a point of view on and support post-campaign performance reporting and resultsSocial and Digital ExpertiseExcellent understanding of the evolving social and digital comms and media landscape.
This includes opportunities for brands across social media, Meta and Google platforms, TikTok, AI, gaming etc.Brand Strategy DevelopmentSupport the development of disruptive brand and campaign strategies to drive business growth and cultural impactCultural InsightsStay ahead of cultural trends and consumer behaviours, identifying opportunities to create culturally relevant and impactful campaignsThought LeadershipContribute to industry discussions and publications, positioning TBWA as a leader in innovation and creativityWHAT YOU'LL BRING TO TBWASolid understanding of comms and connections strategyComfortable with numbers and detailsBoth analytical and creative thinkerKeen awareness of cultural trends and their impact on consumer behaviourGood understanding of paid, owned and earned, including social, search, programmatic, partnerships, SEO, and traditional channels.YOUA nice person with a love for great ideas and advertising1-2 years' experience in similar role within creative or media agencyPlease apply or reach out to for more info