Connections/Comms Strategist

1 day ago

Melbourne, Victoria, Australia TBWA\Worldwide Full time
Overview

TBWA Melbourne is seeking a talented Connections/Comms Strategist. Someone who loves ideas and loves to bring them into all kinds of spaces and places.

We're looking for a confident communicator who thrives on crafting compelling comms plans, loves collaborating with media agencies, and feels right at home in the fast-paced world of digital and social. This role is ideal for someone with a strong foundation in comms and connections strategy who's ready to dive deeper into the world of brand and creative strategy.

*Due to the nature of this role working with a government client, Australian citizenship is required*

Responsibilities

Connections Strategy

  • Bring to life consumer insights and behaviours by visualising consumer journey maps
  • Provide insights and initiative in connecting with consumers throughout the journey
  • Build insightful connections strategies and bring innovative, fresh connections thinking to creative strategy and for creative teams
  • Instead of traditional comms plan box ticking, it's about imagining with creatives the many spaces and places an idea could go

Research and Data

  • Apply understanding of first party data and audience segmentation for the preparation of data briefs, contact strategies and message matrices
  • Interpret and visualise data in a meaningful way to colleagues and for presentation
  • Have a point of view on and support post-campaign performance reporting and results

Social and Digital Expertise

  • Excellent understanding of the evolving social and digital comms and media landscape. This includes opportunities for brands across social media, Meta and Google platforms, TikTok, AI, gaming etc.

Brand Strategy Development

  • Support the development of disruptive brand and campaign strategies to drive business growth and cultural impact

Cultural Insights

  • Stay ahead of cultural trends and consumer behaviours, identifying opportunities to create culturally relevant and impactful campaigns

Thought Leadership

  • Contribute to industry discussions and publications, positioning TBWA as a leader in innovation and creativity
What you'll bring to TBWA
  • Solid understanding of comms and connections strategy
  • Comfortable with numbers and details
  • Both analytical and creative thinker
  • Keen awareness of cultural trends and their impact on consumer behaviour
  • Good understanding of paid, owned and earned, including social, search, programmatic, partnerships, SEO, and traditional channels.
Your profile
  • A nice person with a love for great ideas and advertising
  • 2-4 years' experience in similar role within creative or media agency
How to apply

Please apply or reach out to claire.hopkins@tbwa.com for more info

Melbourne, Victoria, Australia


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