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Senior Integrated Campaign Manager
2 weeks ago
This role is centered around developing and leading innovative, culture-shaping campaigns that integrate PR, influencers, and earned-first strategy.
You will be the senior point of contact for clients, guiding major accounts, fostering creative ideas, and delivering impactful results across PR and ambassador programs.
Key Responsibilities- Develop strategic earned and influencer campaign plans for projects and annual programs, aligning with client objectives.
- Collaborate closely with clients to provide timely updates and counsel on media outreach and influencer management, ensuring reliable communication.
- Advise clients on the most effective use of PR, influencer, and social strategies for program amplification, providing ongoing support.
- Oversee the junior team in implementing specific PR and influencer strategies, driving results-oriented implementation.
- Participate in the creative ideation process, developing innovative PR/influencer tactics, and work with production teams to deliver campaign assets.
- Maintain client relationships, closely managing finances and scopes for both projects and retained work, collaborating with the PR & Comms Account Director.
- Lead forward-thinking influencer strategy and engagement, staying abreast of industry developments and applying best practices.
