Head of Digital Transformation

2 days ago


Sydney, New South Wales, Australia beBeeMarketing Full time $147,080 - $185,740
Unlock Career Opportunities in Digital MarketingWe are seeking a skilled and motivated professional to lead our digital transformation and oversee the planning of consumer and HCP/Patient journeys.Key Responsibilities:
  • Develop a comprehensive digital marketing strategy that aligns with overall objectives
  • Optimise search, website content and performance
  • Design an engaging social media strategy and calendar
  • Test new digital channels
  • Evaluate campaign effectiveness using data-driven insights
  • Implement a consumer engagement strategy based on first-party data
  • Maintain KPI tracking
  • Develop an omnichannel journey for HCPs and patients
  • Analyse data to identify trends and improve online marketing initiatives
Requirements:
  • Tertiary qualifications in marketing or related field
  • 10+ years of experience in digital marketing, analytics and CRM
  • Excellent leadership skills and collaboration abilities
  • A change agent with strong drive and resilience
  • Strong analytical skills and logical thinking
  • High emotional intelligence and relationship-building skills
  • Prioritisation of nutrition and commitment to positive impact on health
Benefits:
  • Free onsite parking
  • Onsite barista and gym facilities
  • Discounted shares program
  • Wellness programs
  • Professional and personal development opportunities
  • Partnership with a reputable organisation
Diversity and Inclusion:

We value diversity across gender, age, culture, disability and lifestyle

To be eligible, you must hold current working rights with no restrictions



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