Senior Marketing Professional

2 weeks ago

Melbourne, Victoria, Australia beBeeEmployerEngagement Full time $120,000 - $150,000

**Job Title:** Senior Marketing Manager

Job Summary:

We are seeking an experienced and skilled marketing professional to lead the development and execution of strategic marketing initiatives that enhance brand differentiation, employer engagement, and business growth. The successful candidate will be responsible for driving cross-functional teams, managing budgets, and delivering results-driven marketing campaigns.

Key Responsibilities:
  • Develop and execute strategic marketing plans to drive brand differentiation, employer engagement, retention, and business growth aligned to our business strategy.
  • Oversee program execution, leveraging internal teams, key stakeholder groups, and external suppliers.
  • Design and deliver employer programs grounded in business insights, addressing member needs, market context, and competitive dynamics.
  • Creative development, asset development, employer journey, and experience development.
  • Leverage a strategic differentiated CVP/narrative to position us as a leader driving a clear competitive advantage.
  • Analyse audience needs, triggers, pain points within the onboarding experience and build journeys, experiences, and strategies to address these.
  • Execute cross-channel campaigns, leveraging paid, owned, and earned media to maximize engagement and retention.
  • Manage budgets, reporting, risk, and post-initiative reviews, continuously optimising marketing efforts to drive business growth and positive member outcomes.
Required Skills and Qualifications:
  • Solid financial services experience.
  • Strong analytical, verbal, and written communication skills – ability to communicate complexity in an accessible way.
  • Risk mindset – proactively identify, understand, and act on future risks.
  • Strong stakeholder engagement, relationship building, and influencing skills.
  • Experienced in translating business strategy into marketing plans.
  • Ability to brief and guide creative professionals, digital teams, writers, designers, etc.
  • Data-driven and results-oriented – ability to interpret and absorb data and synthesise complex information to come up with solutions and marketing strategies.
  • Strong delivery focus and project management skills to ensure deadlines are met.
  • Ability to multi-task and thrive in an environment with competing and shifting priorities.
  • Strong problem-solving skills.
  • Excellent oral, written communication, and presentation skills.
Benefits:
  • Mid-Senior level employment opportunity.
  • Full-time position.
  • Marketing and sales job function.
  • Location: Sydney or Melbourne.

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