Senior Portfolio Strategist

6 days ago

Tweed Heads, New South Wales, Australia beBeeLeadership Full time $100,000 - $140,000
Brand Leadership Opportunity

A chance to shape the future of a portfolio of standout brands exists. As Senior Brand Manager, you will have full ownership of the brand and play a key role in driving business growth.

This is more than just a marketing role - it's a chance to take the reins on multiple brands in a business that values innovation, creativity, and impact. You'll be working alongside a passionate team in an environment where ideas are encouraged and excellence is celebrated.

The successful candidate will lead the strategic direction of the portfolio, developing and executing integrated brand and marketing plans across multiple channels and markets. They will also partner closely with the sales team to deliver aligned trade and channel strategies.

Key Responsibilities:
  • Develop and execute integrated brand and marketing plans (digital, experiential, ATL/BTL)
  • Lead innovation and NPD from concept through to launch and execution
  • Partner closely with the sales team to deliver aligned trade and channel strategies
  • Collaborate with agencies, production, and design partners to deliver high-quality brand assets
  • Manage campaign ROI, forecasting, and marketing budgets
  • Conduct brand performance reviews, market analysis, and insights-led planning

What We're Looking For:

  • Proven success in a Brand Manager or Senior Brand Manager role within FMCG or beverages
  • Experience leading 360-degree brand campaigns from concept to execution
  • Strong commercial acumen and ability to align brand strategy with business objectives
  • Experience in NPD and innovation management
  • Excellent communication, presentation, and stakeholder engagement skills
  • Tertiary qualifications in Marketing, Business or a related field
  • Passion for brand building and genuine interest in the drinks industry

Bonus Points:

  • Familiarity with trade and channel strategies
  • Ability to develop and execute compelling brand stories
  • Knowledge of digital marketing trends and best practices

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