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Social Media Marketing Specialist

2 months ago

Melbourne, Victoria, Australia White Bay Full time
Drive Engagement and Growth with White Bay

We are seeking a highly skilled Social Media Specialist to join our team at White Bay. As a key member of our marketing team, you will be responsible for developing and executing innovative social media strategies that drive engagement and growth.

Key Responsibilities:

  • Develop and implement social media calendars to ensure consistent and engaging content across all platforms.
  • Collaborate with cross-functional teams to create and deploy impactful marketing campaigns.
  • Utilize analytics tools to track performance and optimize social media strategies for maximum ROI.
  • Build and maintain relationships with influencers and stylists to amplify brand awareness.
  • Create and edit engaging content for all social media channels, including photography and video production.
  • Manage and report on Facebook Ads for brand awareness and lead generation.

Requirements:

  • 2-3 years of experience in social media marketing and management.
  • Expertise in Facebook Ads Manager and Business Manager.
  • Familiarity with Schedugram and analytics tools (Iconosquare, Google Analytics).
  • Proficiency in Adobe Creative Suite.
  • Photography and photo editing skills are a plus.

About White Bay:

White Bay is a leading footwear brand dedicated to delivering high-quality products and exceptional customer experiences. We are committed to innovation, sustainability, and community engagement.