Strategic Marketing Professional

2 weeks ago

Melbourne, Victoria, Australia beBeeBrand Full time $130,000 - $175,000
Strategic Brand and Marketing Lead

We are seeking a highly skilled Strategic Brand and Marketing Lead to drive our marketing agenda.

This role is pivotal in shaping brand presence, supporting sales growth, and ensuring consistent messaging across all channels and markets.

  • Collaborate with the Head of Growth on corporate branding initiatives and the rationalisation and positioning of customer and consumer brands.
  • Lead the delivery of marketing support for the sales team, equipping them with tools to succeed with customers.
  • Coordinate the development of collateral, displays, and design assets for trade shows, maintaining brand consistency and impact.
  • Review and enhance our communication strategy to boost market visibility and engagement.
  • Own and manage the marketing calendar and activation plans, ensuring strong ROI on all investments.
  • Partner with Portfolio Leaders to integrate any brand acquisitions into our business, ensuring a seamless transition.
  • Evaluate consumer branding and packaging to strengthen market credentials and refine brand positioning.
  • Assist Portfolio Leaders in executing strategic initiatives across multiple channels.
  • Oversee all our websites, progressing toward a unified domain strategy.
  • Ensure consistent branding across all digital assets and platforms.
  • Coordinate with international markets to maintain global brand consistency.
Requirements

A bachelor's degree in Marketing or a related discipline.

Experience in marketing roles within the industry.

Proven expertise in digital marketing and communications tailored to B2B audiences.

Demonstrated success in brand development and strategic brand positioning.

A strong track record of achieving growth targets in fast-paced environments.

Excellent multitasking abilities, with experience managing multiple projects simultaneously.

Exceptional communication and influencing skills, with the ability to engage senior stakeholders.

A collaborative mindset with a proven ability to build and maintain effective relationships.

Critical thinking and problem-solving skills.

Advanced proficiency in Microsoft Excel and PowerPoint.

Benefits

Competitive salary and benefits package.

Employee Assistance Program.

Recognition program.

Range of health and wellness benefits and discounts.

Wellbeing program.

Education assistance and learning resources.

Seconde ment and promotion opportunities.

Flexible working arrangements.

What We Offer

Opportunity to work with a large global organisation.

Challenging and dynamic environment.

Collaborative and supportive team culture.

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