Strategic Marketing Communications Professional

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $150,000

Job Summary

We are seeking a highly skilled Strategic Marketing Communications Professional to lead the design and execution of personalized marketing communications across multiple portfolios.

This role involves developing and delivering integrated 1:1 marketing initiatives that drive engagement, conversion, and measurable growth in acquisition, cross-sell, retention, and win-back efforts across all channels.

Leveraging data-driven insights, audience segmentation, and performance analysis, you will champion a culture of continuous improvement - optimizing campaigns and creating best-in-class customer experiences throughout our 1:1 marketing ecosystem.

Key Responsibilities:
  • Lead the design of omnichannel 1:1 marketing communication experiences, including journey design and stand-alone campaign design.
  • Coordinate the delivery of omnichannel 1:1 marketing activities for multiple portfolios that deliver against marketing objectives, stakeholder needs, and divisional goals.
  • Leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.
  • Support divisional operational cadence by providing strategic insights into nominated forums.
Requirements:
  • Tertiary qualification in Marketing, Business, or a related discipline, or equivalent industry experience.
  • 5+ years in business-to-consumer discipline with a strong emphasis on communications strategy, 1:1 marketing / journey design, preferably in a large matrix structured corporate organization.
  • Proven ability in designing personalized, omni-channel communication journeys, and working with cross-functional teams to implement and continuously optimize journeys.
  • Exceptional stakeholder relationship management skills.
  • Ability to clearly articulate business challenges and direct outcomes through effective planning.
  • Proven experience in leading and coordinating stakeholder groups in dynamic environments to achieve positive business outcomes.
  • Strong presentation, communication, and written skills, and financial acumen.
  • Highly effective project management skills.
  • Understanding of agile project management tools.
  • Advanced PowerPoint and Excel skills, and good application of other Microsoft Office packages.
  • Experience with marketing automation tools, including Salesforce Marketing Cloud.
Benefits:
  • A flexible and informal work environment which helps bring balance between work and home.
  • Generous discounts on insurance policies and roadside care.
  • Discounts from corporate partners.

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