Digital Marketing Coordinator for Fashion Brand

2 days ago

Melbourne, Victoria, Australia Country Road Group Full time
Digital Marketing Coordinator - VIC

The Role

An exciting opportunity to join the Mimco team as a Digital Marketing Coordinator. The focus of this role is to coordinate and execute all digital marketing components to support CRM, marketing emails, SEM, SEO, and website content.

This function will also support the development of customer strategy, email communications, and key responsibilities:

  • Drive acquisition of new members, improve rate of first purchase, reduce churn and build growth within segmentation
  • Support DMM to formulate and then execute personalised customer journeys through email and other channels that adapt to the needs of different customers and support them as they move through segments
  • Working with digital marketing leads to use loyalty audience data strategies to find new customers and drive more value from existing customers
  • Conceptualise, design, and execute creative digital communications across emails, website, and digital assets
  • Management and upkeep of a feed of products that are suitable to support multiple performance channels
  • Support and execute the implementation of technical requirements for website enhancements in conjunction with the group omni team that maximise ROI and increase rank of natural search results listings from organic or paid channels
  • Work with the SEO lead to implement Search Engine Optimisation best practice in all content and identify new areas of content development
  • Development of UX improvements through CRO and web testing strategies across the Mimco website

The Successful Candidate Will Be Able To Demonstrate:

  • Experience managing/developing email communications and CRM tactics
  • Salesforce Marketing Cloud and Commerce Cloud experience
  • Agency management experience (Email design & build, CRM, Creative agencies (campaigns & content)
  • Experience managing CRM, e-marketing, and content marketing programmes, driving ROI
  • Evidence of training/development in Marketing Cloud
About This OpportunityRemuneration Package

A competitive remuneration package including annual performance incentives, generous employee discounts across Country Road Group brands, an additional day of leave for your birthday, hybrid working arrangements, seasonal clothing allowance, opportunities to support community partnerships, be a member of a company committed to sustainable practices, ongoing training, and development to pursue individual ambitions.

$60,000 - $80,000 per annum, depending on experience.

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