Digital Marketing Professional

3 days ago


Australia beBeeMarketing Full time $90,000 - $120,000
Key Digital Marketing Role

About Our Client

We are seeking a skilled Digital Marketing Specialist to enhance our marketing strategies. The ideal candidate will have a degree in Marketing or a related field and 2-5 years of experience in SEO and digital advertising.

Job Responsibilities:
  • Develop robust SEO strategies to drive organic traffic, improve search rankings, and boost conversions.
  • Conduct keyword research and audience segmentation to uncover growth potential.
  • Collaborate with content creators to produce SEO-driven articles, videos, and AI-powered tools.
  • Analyse competitor SEO performance, content, and backlink profiles.
  • Track and report on key SEO metrics including organic traffic, CTR, keyword rankings, and conversion rates.
Digital Advertising Expertise:
  • Create high-performing Google Ads campaigns across Search, Display, Shopping, Video, Performance Max, and YouTube.
  • Write compelling ad copy and design visually engaging creatives tailored to target audiences.
  • Implement smart bidding strategies to maximise ROI and campaign efficiency.
  • Evaluate campaign success based on KPIs such as CPA, ROAS, CTR, and Quality Score.
Requirements:
  • Degree-qualified in Marketing or a related field.
  • 2-5 years of hands-on experience in SEO and digital advertising.
  • Analytical mindset with a passion for data and performance insights.
  • Detail-oriented, accountable, and self-motivated.
  • Excellent communicator with strong writing and verbal skills.

This is an exciting opportunity to contribute to the company's growth and success.



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