Customer Experience Marketing Professional

7 days ago

Australia beBeeCustomer Full time $90,000 - $120,000
Customer Lifecycle Marketing SpecialistAs a skilled Customer Lifecycle Marketing Specialist, you will play a leading role in strategizing, executing and optimizing the customer life cycle journey to improve lead conversion rates, increase customer lifetime value, drive product adoption and reduce churn.Key Responsibilities:
  • Develop, execute and manage CRM marketing programs (automation and ad-hoc) using insights, customer feedback, product offers and understanding of sales funnel optimisation to continuously improve channel efficiency.
  • Analyse business and marketing data to identify key drivers, mechanics, opportunities, and other dependencies to drive sales conversion, customer behaviour, product adoption, retention, and cross-sell.
  • Implement initiatives to drive customer advocacy and improve customer experience and brand equity, including the management of customer review platforms.
  • Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results.
  • Develop campaign briefs to define program objectives and KPIs, analyse campaign results and complete PIRs (post implementation review) to report back on learnings.
Requirements:
  • 3+ years in a CRM/Customer Lifecycle/Marketing role; Salesforce and Marketing Cloud preferred.
  • A/B testing methodology.
  • Creative and analytical thinker.
  • Customer-centric with a passion to solve customer problems.
  • Attitude - can-do, proactive and willingness to learn.
  • A strong grasp of web analytics and metrics-driven marketing.
  • Experience with campaign execution from concept to reporting.
  • Knowledge of Google Analytics 360.
  • Working knowledge of Jira.
  • Working knowledge of CMS (Wordpress preferred).
What We Offer

We offer a collaborative and dynamic work environment, with opportunities for professional growth and development. You will be part of a global company with a strong commitment to diversity and inclusion.

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