Senior Brand Marketing Professional

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $120,000
About this Role

As a Marketing Manager, you will play a key role in shaping and executing marketing strategies across Australia and New Zealand. You will oversee the planning and delivery of retail marketing, PR, events, and campaigns that drive sales, enhance brand visibility, and deliver business growth.

This is an opportunity to develop and execute integrated marketing campaigns, collaborate with retail teams, and cultivate meaningful partnerships that amplify our voice and narrative in the region.

The Responsibilities
  • Strategic Campaign Management: Develop and execute integrated marketing campaigns that articulate and advance our brand philosophy across all retail, PR, and event initiatives.
  • Retail Marketing Leadership: Collaborate closely with retail teams to drive in-store engagement, customer acquisition, and retention through innovative, on-brand activations.
  • PR & Communications: Oversee PR and media relations, cultivating meaningful partnerships that amplify our voice and narrative in the region.
  • Event Planning & Execution: Conceptualise and deliver immersive events and experiences for key audiences, ensuring alignment with our aesthetic and ethos.
  • Team Leadership: Inspire, mentor, and manage direct reports, fostering a culture of creativity and collaboration.
  • Brand Stewardship: Safeguard and promote the integrity of our brand identity and tone of voice at every customer and community touchpoint.
  • Performance Analysis: Monitor and report on campaign effectiveness, leveraging insights to inform continual improvement.
  • Cross-functional Collaboration: Work closely with global and regional teams to localise global campaigns and share best practices.
Requirements
  • Brand Guardian: Deep appreciation for our philosophy, with proven experience upholding brand integrity in every aspect of marketing.
  • Strategic Thinker: Demonstrated ability to design and deliver integrated marketing strategies in a premium or luxury retail context.
  • Leadership Experience: Strong people manager with experience leading, coaching, developing, and inspiring multidisciplinary teams.
  • Creativity & Craft: Passion for design, storytelling, and the creation of meaningful, memorable experiences.
  • Exceptional Communicator: Outstanding verbal and written communication skills, with the ability to articulate complex concepts simply and elegantly.
  • Relationship Builder: Adept at forging strong relationships with internal stakeholders, media, partners, and agencies.
  • Analytical Acumen: Comfortable with numbers and performance data, translating insights into action.
  • Organised & Agile: Excellent project management skills, able to balance multiple priorities within a dynamic environment, as well as collaborative problem solving.

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