Senior Brand Marketing Lead

7 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Job Summary

We are seeking a visionary Senior Brand Marketing Lead to shape the brand, voice, and presence of our hotel from the ground up. This is an exciting opportunity to be part of a landmark hotel opening in Melbourne and create a lasting impact.

Main Responsibilities:
  • Lead the brand, overseeing all marketing activities and promotional strategies.
  • Develop and implement comprehensive marketing campaigns, events, partnerships, and tourism initiatives to drive engagement and revenue.
  • Create and manage guest-facing materials, digital assets, and internal communications to ensure brand consistency across all platforms.
  • Oversee the hotel's website, social media, EDMs, and third-party listings to enhance online presence and reputation.
  • Collaborate with internal stakeholders to support media visits, photoshoots, and public relations initiatives that promote the hotel's brand and values.
Key Qualifications:
  • A strategic mindset with strong business acumen and the ability to drive performance across diverse market segments.
  • Proven experience in marketing, preferably within hospitality, lifestyle, or tourism sectors.
  • A creative eye and attention to detail, with a passion for storytelling and brand building.
  • Strong stakeholder management and communication skills, with the ability to build and maintain relationships with key partners and suppliers.
  • A commitment to continuous improvement and delivering high-quality outcomes that exceed expectations.
About the Role

This is an exciting opportunity to join a dynamic team and contribute to the success of our hotel. As a Senior Brand Marketing Lead, you will have the autonomy to develop and implement marketing strategies that drive results and grow the hotel's brand reputation.

The ideal candidate will have a proven track record in marketing, with a deep understanding of what drives customer engagement and loyalty. You will be a creative thinker, with excellent communication and interpersonal skills, and the ability to work collaboratively with cross-functional teams.

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