Global Digital Strategy Director

6 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $140,000 - $164,000
Senior Digital Marketing Manager

We are seeking a skilled Senior Digital Marketing Manager to lead our global digital strategy. This is a high-impact role responsible for shaping our performance marketing and digital engagement efforts across inbound, outbound, and account-based channels.

You will own the global digital marketing strategy from awareness through to conversion and pipeline acceleration.

This includes planning and optimising integrated campaigns across paid media, SEO, organic social, and retargeting.

  • Key Responsibilities:
  • Own the global digital marketing strategy from awareness through to conversion and pipeline acceleration.
  • Plan and optimise integrated campaigns across paid media, SEO, organic social, and retargeting.
  • Design digital programs that support account-based engagement strategies and broad reach campaigns.
  • Use third-party intent data and first-party engagement signals to prioritise outreach and personalise messaging.
  • Drive continuous improvement through testing, experimentation, and digital conversion optimisation.
  • Own marketing operations and reporting, including CRM system integration, lead lifecycle workflows, and MQL definition.
  • Ensure clean lead routing and data integrity across Salesforce, HubSpot, and supporting systems.
  • Develop marketing dashboards and reporting frameworks to measure ROI, channel effectiveness, and campaign outcomes.
  • Collaborate with Sales and Revenue Operations on lead handling, pipeline attribution, and lifecycle reporting.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications or related field.
  • Postgraduate qualifications or professional certifications in marketing operations, digital strategy, or CRM systems are valued.
  • Minimum 8 years in digital marketing within a B2B technology, manufacturing, or industrial environment.
  • Demonstrated leadership in building and executing global digital strategy aligned to commercial goals.
  • Deep experience with performance media, attribution modelling, SEO, and channel optimisation.
  • Strong understanding of Account-Based Marketing strategies, tools, and activation techniques.
  • Operational experience with intent data platforms and integrating third-party signals into campaign workflows.
  • Proficient in CRM and marketing automation platforms including Salesforce and HubSpot.
  • Experience supporting channel marketing initiatives, including joint campaigns and partner enablement.
  • Proven track record of using marketing operations to improve reporting visibility and campaign accountability.

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