Global Digital Strategy Lead

5 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $100,000 - $180,000
Global Digital Strategy Lead

Advanced Navigation seeks a skilled Global Digital Strategy Lead to own and execute the company's global digital strategy. This strategic role is responsible for developing and implementing a comprehensive digital plan that drives performance marketing, digital engagement, and account-based marketing efforts across inbound, outbound, and account-based channels.

The ideal candidate will possess a deep understanding of digital marketing strategies, including performance media, attribution modeling, SEO, and channel optimization. They will also have experience with intent data platforms, integrating third-party signals into campaign workflows, and supporting channel marketing initiatives.

Key responsibilities include:

  • Developing and executing a global digital strategy aligned to commercial goals
  • Planning and optimizing integrated campaigns across paid media, SEO, organic social, and retargeting
  • Designing digital programs that support account-based engagement strategies and broad reach campaigns
  • Using third-party intent data and first-party engagement signals to prioritize outreach and personalize messaging
  • Driving continuous improvement through testing, experimentation, and digital conversion optimization

This is a high-impact role that requires strong leadership skills, operational expertise, and a passion for driving digital innovation. If you are a motivated professional with a track record of delivering exceptional results in digital marketing, we encourage you to apply for this exciting opportunity.

Requirements

To be considered for this role, you should possess the following qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • Postgraduate qualifications or professional certifications in marketing operations, digital strategy, or CRM systems are valued
  • Minimum 8 years of experience in digital marketing within a B2B technology, manufacturing, or industrial environment
  • Demonstrated leadership in building and executing global digital strategy aligned to commercial goals
  • Deep experience with performance media, attribution modeling, SEO, and channel optimization
  • Strong understanding of Account-Based Marketing strategies, tools, and activation techniques
  • Operational experience with intent data platforms and integrating third-party signals into campaign workflows
  • Proficient in CRM and marketing automation platforms, including Salesforce and HubSpot
  • Experience supporting channel marketing initiatives, including joint campaigns and partner enablement
  • Proven track record of using marketing operations to improve reporting visibility and campaign accountability
What We Offer

As a valued member of our team, you can expect a range of benefits, including:

  • Leave allowance for volunteer work
  • Financial Support for further education
  • Military Service leave entitlements for reservists
  • Employee Assistance Program
  • Employee Bonus Scheme
  • Flexible work practices
  • Excellent facilities across all of our Australian offices

Join our team and take the first step towards an exciting new career opportunity

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