Regional Tourism Marketing Professional

2 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $60,000 - $80,000
Marketing Coordinator

Tourism marketing is a key component of the tourism industry, driving bookings and revenue for holiday parks. As a dedicated marketing professional, you will play a vital role in enhancing guest engagement, increasing park visibility, and supporting national campaigns and local initiatives.

  1. Develop Marketing Strategies: Create and implement engaging digital campaigns via email, social media, and web platforms to attract guests and increase park visibility.
  2. Coordinate Promotions: Manage park-level promotions, influencer visits, and photography sessions to showcase the unique experiences offered by each park.
  3. Optimize Visibility: Ensure parks are easily discoverable online by managing visibility tools such as Google My Business and ATDW.
  4. Report and Analyze: Assist in campaign reporting and guest experience analysis to inform future marketing strategies.
  5. Represent the Company: Represent the company at tourism events and conferences to build relationships and stay up-to-date with industry trends.

What You'll Bring

  • A minimum of 2–3 years of marketing experience, preferably in tourism or regional marketing.
  • Strong skills in content creation, digital platforms, and campaign coordination.
  • Experience with CRM, email marketing, and social media management tools.
  • High attention to detail and ability to manage multiple projects efficiently.
  • A passion for travel, camping, and regional Australia.

Why This Role?

  • Flexible work arrangements with occasional travel opportunities.
  • Be part of a values-driven team making a positive impact in regional tourism.
  • Opportunities for career growth within a national network.
  • Supportive environment emphasizing creativity, collaboration, and results.

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