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Marketing and Sales Professional
2 months ago
About the Role
We are seeking a highly skilled Marketing and Sales Executive to join our team at voco Melbourne Central. In this role, you will be responsible for executing marketing campaigns and initiatives to promote the hotel, restaurant, and conferencing events. You will support the proactive sales team through prospecting, contracting, and system management.
Key Responsibilities
- Develop and implement annual marketing strategies, promotional plans, and a calendar of events to promote the hotel, restaurant, and conference offerings.
- Manage the hotel website to maximize content effectiveness for SEO and enhance user experiences across rooms, restaurant & bar, and conferencing sections.
- Promote the Blacksmith Bar & Grill by maintaining the website and implementing campaigns to increase guest visits.
- Drive bookings for the conference space by managing website content, listings, and executing targeted campaigns.
- Develop and distribute regular email marketing (EDMs) to promote the hotel, conferencing, and restaurant.
- Maintain and promote the online gift voucher system to boost sales.
- Oversee online listings, including Online Travel Agents (OTAs), to ensure engaging content and maintain high performance scores.
Social Media and Marketing Collateral
- Manage social media channels in alignment with brand direction, creating engaging content, and growing the social media presence.
- Utilize Canva to create and activate marketing collateral for rooms, restaurant, and conferencing, ensuring brand consistency across all materials.
Strategic Marketing and Sales Support
- Present ideas and final deliverables to internal and external teams, communicating with senior leaders about marketing strategies, programs, and budgets.
- Participate in end-of-month reporting to assess the effectiveness of current marketing initiatives, including tracking and analysis.
- Maintain effective internal communication to ensure all hotel departments are informed of marketing and communication objectives.
- Engage with suppliers and partners to ensure marketing investments deliver value and drive ROI.
Qualifications
- Bachelor's degree in event management, hospitality, accommodation, marketing, or a related field.
- Australian working rights.
- Strong project management skills and the ability to work in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Creative problem-solving skills and the ability to think on your feet.
- Strong attention to detail and organizational skills.
- Previous experience in similar capacity preferred.
