Senior Manager, Brand Reputation and Communications Expert

7 days ago

Melbourne, Victoria, Australia Mars Incorporated Full time

About the Opportunity:

Mars Incorporated is seeking a seasoned Senior Manager to spearhead external communications and public affairs for our Petcare division in ANZ.

Job Summary:

This senior leadership position will require strategic vision, exceptional communication skills, and the ability to drive business outcomes through impactful storytelling and stakeholder engagement.

Key Responsibilities:

  • Strategy Development: Collaborate with the Corporate Affairs team and cross-business functions to strengthen Mars Petcare's ANZ reputation and drive brand loyalty.
  • Business Partnership: Provide informed guidance to the Mars New Zealand business and leadership team on external communications and reputation best practice.
  • External Communications: Lead corporate communication, media relations, and brand public relations for Mars Petcare ANZ, delivered to budget and through effective agency management.
  • Public Affairs: Develop and implement an advocacy and government relations strategy, garnering internal and external stakeholder support.
  • Stakeholder Engagement: Manage relationships with key stakeholders in service of Mars ANZ's Public Affairs agenda, including Government, industry partners, peak advocacy associations, retailers, consumers, and media.

What We're Looking For:

You are an experienced communications professional with existing media and agency networks, a proven commercial mindset to drive strategies that achieve audience engagement and drive sales. As the Senior Manager, you'll help accelerate our Petcare brand content strategies, being the marketing team's go-to in helping Mars Petcare connect with Pet Parents in new, exciting ways through dynamic PR campaigns.

You'll bring a track record in providing strategic counsel to senior leaders, managing complex issues and stakeholders, and shaping external communications around business, sustainability, and CSR programs that create impact.

In addition, you have:

  • People leadership experience with proven ability to lead, develop, and engage teams;
  • Extensive experience in Corporate Communications/Marcomms/Brand PR and/or related business field;
  • Proven senior business partnership experience, supporting market-level corporate communications, with a focus on external communication;
  • Experience covering both B2B and B2C markets, with a strong track record in delivery of consumer-facing PR campaigns that achieve cut-through;
  • A track record of driving advocacy through purpose-led brand, community programs, and sustainability initiatives;
  • Experience working within a New Zealand business context would be advantageous.

What We Offer:

  • Genuine focus on your development with access to world-class training and opportunities;
  • Global health and wellbeing program to support work-life balance;
  • Opportunity to make a difference with our volunteer and global ambassador programs;
  • Work within an environment where pets really are our best friends;
  • Global perspective and relationships with key stakeholders across Asia Pacific and the globe.

About Mars Incorporated:

We're a family-owned, principle-led business that's been making products for people (and the pets they love) for more than 100 years. Together, our 125,000+ Associates around the world are empowered to take action every day towards the world we want tomorrow.

Based on industry standards and location, this role comes with a salary range of $120,000 - $180,000 per annum, depending on experience.

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