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Lifecycle Marketing Expert
3 weeks ago
Transforming Customer Communications
We're on a mission to elevate our customer interactions, pushing the boundaries of personalisation and automation.
About UsiSelect and Compare the Market are renowned brands that empower millions of Australians to compare and purchase essential financial and household products. Our collaborative environment thrives on innovation, always keeping customers at the forefront of everything we do.
Job OverviewWe're seeking a Marketing Automation Specialist for a 10-month fixed-term contract to revolutionise our customer communications. As the driving force behind creating bespoke, automated journeys, you'll engage customers throughout their lifecycle – from onboarding to long-term retention.
Using Salesforce Marketing Cloud, you'll transition our approach from one-off email campaigns to intelligent, always-on programs that are both customer-centric and data-driven. You'll blend technical expertise with marketing strategy to deliver meaningful, measurable impact, ensuring every interaction adds value to our customers and strengthens their relationship with our brand.
Key Responsibilities- Design and execute data-driven customer journeys to boost engagement, retention, and lifetime value.
- Create and manage automated, multi-step journeys in Salesforce Marketing Cloud, ensuring they're tailored and insight-led.
- Optimise existing lifecycle programs and introduce new automation opportunities where gaps exist.
- Collaborate with cross-functional teams to align lifecycle marketing with business objectives.
- Define and track key performance metrics, running A/B tests and applying insights to drive continuous improvement.
- Champion best practice in lifecycle marketing and share results to educate and inspire stakeholders.
- Join a vibrant community with annual celebrations, family fun days, and regular events.
- Enjoy additional leave days – 'ME' leave and 'Volunteer Day' leave.
- Access employee discounts on Car, Home, Travel insurance.
- Income protection insurance is provided to support you in case of non-work-related illness or injury.
- An attractive salary package and rewarding commission structure based on performance.
- 5+ years of experience in CRM, marketing automation, or lifecycle marketing.
- Hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and data extensions.
- Strong understanding of customer lifecycle strategies that drive retention and engagement.
- Proven ability to design and implement automated, multi-step journeys.
- An analytical mindset with experience turning data into actionable insights.
- Excellent stakeholder management and communication skills, with the ability to influence and educate.
Excited about this opportunity? We'd love to hear from you.
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