Product Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia Stockland Full time

**About Stockland:**

Stockland is a leading company in the Australian property market, recognized for its commitment to delivering exceptional customer experiences and sustainable communities.

**Salary Range:** $80,000 - $110,000 per annum (dependent on experience)

**Job Description:**

We are seeking an experienced Product Marketing Strategist to join our Development Marketing team at Stockland. In this role, you will be responsible for developing and executing marketing strategies for our development product across Melbourne, ensuring effective promotion and positioning of these products to support the delivery of Stockland's vision and outcomes.

**Key Responsibilities:**

  • Support the delivery and execution of key product marketing activities to ensure state and community project goals are achieved against marketing targets;
  • Plan, execute, and manage strategies that align with key marketing initiatives, including national and local campaigns, product release activity, and rolling products;
  • Collaborate with Marketing Specialists – Development to monitor and guide the product marketing communication initiatives and effectiveness at a local level;
  • Develop and build strong working relationships with internal stakeholders and key builder partners to deliver on initiatives that leverage the Stockland brand, driving new enquiry and supporting the achievement of sales targets and conversion;
  • Analyse, interpret, and recommend data-driven insights on identified trends, customer needs, and preferences, product gaps, design, and development of future product, and competitive analysis to enable technical direction to local Builder Partners, Sales, Development, and Marketing teams;

**Required Skills and Qualifications:**

  • Appropriate tertiary qualification;
  • Relevant experience in a marketing or product role;
  • Property industry background with another developer, home builder, or similar;
  • Experience in developing and executing successful marketing campaigns, including marketing planning, communication, and implementation;
  • Strong understanding of digital marketing tools and techniques;

**Benefits:**

  • Competitive salary range;
  • Ongoing professional development opportunities;
  • A collaborative and dynamic work environment;
  • The opportunity to work with a leading company in the Australian property market;

**Others:**

Hatch exists to level the playing field for people as they discover a career that's right for them. We model this in our hiring process for our partners like Stockland. Applying here is the first step in the hiring process for this role at Stockland.

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