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Marketing & Communications Director

2 months ago

Tweed Shire Council, Australia Norths Collective Full time
Job Details: Marketing & Communications Manager - Northern Rivers

**Job Summary:**

We are seeking a highly skilled Marketing & Communications Manager to lead our marketing efforts in the Northern Rivers region. As a key member of our team, you will be responsible for developing and implementing strategic marketing plans to drive business growth and engagement.

Key Responsibilities:

**Marketing Strategy:**

• Develop and execute comprehensive marketing plans to promote our venues, Seagulls Club Tweed Heads West and The Bowlo Bangalow, and drive membership growth.

• Conduct market research and analysis to identify trends and opportunities for growth.

• Collaborate with senior management and cross-functional teams to align marketing efforts with business objectives.

• Develop and maintain relationships with key stakeholders, including community partners and suppliers.

**Communication and Engagement:**

• Design and implement effective communication strategies to engage with members, customers, and the wider community.

• Develop and maintain our social media presence, including content creation and engagement.

• Collaborate with the social media support assistant to grow customer engagement and loyalty.

**Membership and Retention:**

• Develop and implement strategies to retain existing members and acquire new ones.

• Analyze membership data to identify trends and opportunities for growth.

**Entertainment and Promotions:**

• Develop and implement entertainment and promotional strategies to drive business growth and engagement.

• Collaborate with key department heads to develop an annual promotional calendar.

**Digital Marketing:**

• Develop and implement digital marketing strategies to drive business growth and engagement.

• Analyze digital marketing data to identify trends and opportunities for growth.

**Workplace Health, Safety and Compliance:**

• Ensure compliance with all relevant legislation, regulations, and codes of practice.

• Actively support workplace health and safety initiatives.

Requirements:

• Minimum 3+ years of experience in a senior marketing role.

• Marketing/communications tertiary qualifications.

• Demonstrated content writing and copywriting skills.

• Experience managing business social media channels is desirable.

• Strong attention to detail and leadership skills.

• Excellent written and verbal communication skills.

• High level of presentation and professionalism.

Our Benefits:

• Dynamic and energized management team.

• Free gym membership at Revs Health & Fitness.

• Duty meal card.

• Flexible working arrangements.

• Corporate membership of The Australian Marketing Institute.