Senior Brand Development Lead

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $110,000 - $140,000
Job Description

We are seeking a Senior Marketing Manager to lead the development and execution of strategic marketing initiatives that enhance brand, drive employer engagement, and deliver business growth.

The role is accountable for understanding and anticipating the end clients' needs and building marketing campaigns and strategies that benefit the client and the business.

  • Develop and execute strategic marketing plans to drive brand differentiation, employer engagement, retention, and business growth aligned to the Master Trust business strategy.
  • Oversee program execution, leveraging internal teams, key stakeholder groups, external suppliers.
  • Design and deliver employer programs grounded in business insights, addressing member needs, market context, and competitive dynamics.
  • Analyse audience needs, triggers, pain points within the onboarding experience and build journeys, experiences, and strategies to address these.
  • Execute cross-channel campaigns, leveraging paid, owned, and earned media to maximise engagement and retention.
  • Manage budgets, reporting, risk, and post-initiative reviews, continuously optimising marketing efforts to drive business growth and positive member outcomes.
Required Skills and Qualifications
  • Strong analytical, verbal, and written communication skills – ability to communicate complexity in an accessible way.
  • Risk mindset – proactively identify, understand, and act on future risks.
  • Strong stakeholder engagement, relationship building, and influencing skills.
  • Experienced in translating business strategy into marketing plans.
  • Ability to brief and guide creative professionals, digital teams, writers, designers etc.
  • Data-driven and results-oriented – ability to interpret and absorb data and synthesise complex information to come up with solutions and marketing strategies.
  • Strong delivery focus and project management skills to ensure deadlines are met.
  • Ability to multi-task and thrive in an environment with competing and shifting priorities.
  • Excellent oral, written communication, and presentation skills.
Benefits

This is a challenging and rewarding opportunity to develop and execute strategic marketing initiatives that enhance brand, drive employer engagement, and deliver business growth.

The successful candidate will be responsible for leading a team of marketing professionals, developing and executing strategic marketing plans, and overseeing program execution.

This role requires strong analytical, verbal, and written communication skills, as well as a risk mindset and strong stakeholder engagement, relationship building, and influencing skills.

The ideal candidate will have experience in translating business strategy into marketing plans and be able to brief and guide creative professionals, digital teams, writers, designers etc.

This is a fantastic opportunity to join a dynamic team and contribute to the success of our organisation.

Others

If you are a motivated and results-driven individual with a passion for marketing and a desire to make a real impact, then this could be the perfect opportunity for you.

We are committed to providing a supportive and inclusive work environment, and we encourage applications from candidates who share our values and vision.

  • Senior Brand Development Lead

    2 weeks ago

    Sydney, New South Wales, Australia beBeeBrand Full time $115,000 - $125,000

    Job Description:As a Senior Brand Manager, you will be responsible for driving the strategic direction and management of key brands within our portfolio in Australia and New Zealand.You will lead the planning and execution of brand campaigns across multiple channels, including digital, print, and in-person events. Conduct market research and competitive...

  • Lead Senior Brand Manager

    2 weeks ago

    Sydney, New South Wales, Australia beBeeBrand Full time $120,000 - $180,000

    Lead Senior Brand ManagerThis role will give you the opportunity to shape the future of iconic brands and develop strategies that resonate with consumers.Job Description: Develop and execute brand strategies across all touchpoints, working closely with cross-functional teams to ensure our brands are effectively positioned in the marketplace.Key...

  • Brand Development Lead

    2 weeks ago

    Sydney, New South Wales, Australia beBeeBrandLead Full time $150,000 - $175,000

    Job Title: Brand Development LeadWe are seeking an experienced professional to drive the strategic development of core brand pillars. The successful candidate will be responsible for implementing long-term brand strategies and annual plans, working closely with cross-functional teams to deliver brand and business metrics.Developing and executing...

  • Global Senior Brand Lead

    2 weeks ago

    Sydney, New South Wales, Australia beBeeStrategist Full time $120,000 - $150,000

    Job Description:Job Title: Senior Brand StrategistAbout the Opportunity:We are seeking a highly skilled and experienced Global Senior Brand Manager to drive brand growth across key global markets, with a particular focus on Europe.Key Responsibilities:Develop and execute strategic plans to drive brand growth across multiple markets, with a focus on...

  • Brand Lead

    2 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Full time

    Join to apply for the Brand Lead role at TPG TelecomJoin to apply for the Brand Lead role at TPG TelecomGet AI-powered advice on this job and more exclusive features.Bring your 'you' to TPG Telecom, and help us build meaningful relationships and support vibrant, connected communities. We're better and bolder together.TPG Telecom started with a belief that we...

  • Senior Brand Marketing Lead

    4 days ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $150,000

    Job DescriptionThe Senior Campaign Marketing Manager plays a pivotal role in driving integrated marketing strategies across various business segments. This position leads the planning, execution, and performance tracking of multi-channel campaigns, partner enablement initiatives, and brand-building activities that support both top-of-funnel awareness and...

  • Senior Brand Development Specialist

    1 week ago

    Sydney, New South Wales, Australia beBeeBrandDevelopment Full time $100,000 - $120,000

    Job DescriptionWe are seeking a highly skilled Senior Brand Development Specialist to play a key role in defining and executing our brand strategy. As a key member of our team, you will be responsible for developing and refining our brand positioning, messaging, and overall brand experience.About the RoleThis is an exciting opportunity for a talented...

  • Senior Brand Development Specialist

    4 days ago

    Sydney, New South Wales, Australia beBeeActivation Full time $90,000 - $110,000

    Job TitleBrand and Customer Activation ManagerAbout the Company PortfolioThe company portfolio continues a legacy of quality food provision, creating delicious moments for consumers worldwide.Key ResponsibilitiesSupport senior managers with daily brand management, including promotions, packaging, and product development.Lead retail program execution using...

  • Senior Brand Developer

    2 weeks ago

    Sydney, New South Wales, Australia beBeeBrand Full time $100,000 - $140,000

    Brand Leadership OpportunitiesWe are seeking a Brand Manager to join our team of pioneers who drive innovation and growth in dynamic categories. Our cutting-edge technologies and disruptive solutions offer countless opportunities to explore new paths and develop skills.Growth is driven by business KPIs, and brand performance is key to achieving long-term...

  • Senior Brand Developer

    1 week ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $135,000

    Marketing Strategist RoleThe ideal candidate will oversee the development and execution of comprehensive marketing strategies to promote the company's brand, products, and services.This role involves managing campaigns, analyzing market trends, leading a team, and coordinating with sales teams to achieve organizational goals.The successful candidate will...