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Lead Senior Brand Manager
3 weeks ago
This role will give you the opportunity to shape the future of iconic brands and develop strategies that resonate with consumers.
- Job Description: Develop and execute brand strategies across all touchpoints, working closely with cross-functional teams to ensure our brands are effectively positioned in the marketplace.
- Key Responsibilities:
- Drive business results by leading P&L management and optimisation to deliver brand growth.
- Develop and implement ambitious brand plans grounded in consumer insights, with a focus on expanding brand penetration.
- Oversee the management of A&P budgets, ensuring efficient spend across the brand portfolio.
- Lead the development and implementation of key brand campaigns.
- Collaborate with internal and external stakeholders to create and execute integrated campaigns that elevate brand presence.
- Requirements:
- A minimum of 6 years of marketing experience, with a proven track record of delivering brand growth in a competitive market.
- Strong commercial acumen and experience managing a P&L.
- Experience leading cross-functional teams and managing multiple agencies to deliver integrated marketing campaigns.
- Expertise in brand strategy and execution, including experience with premium products, consumer insights, and RTD.
- Strong project management skills with the ability to lead multiple initiatives simultaneously.
- Excellent communication and leadership skills, with the ability to inspire and motivate teams.
- Benefits:
- Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
- We offer equitable pay structures for individual and company performance alongside a premium employee experience.
- What We Offer: A range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
How You Can Make an Impact: As a Lead Senior Brand Manager, you will have the opportunity to make a tangible impact in the marketplace and drive growth for our iconic brands.
What Makes This Role Unique: The chance to innovate and identify new growth opportunities for brands, including in new and emerging markets.
Who We Are Looking For: A marketing professional with a passion for the premium spirits sector, with a deep understanding of market trends and consumer behaviours.
What We Value: Creativity, insightfulness, and collaboration in a fast-paced environment.
How to Apply: If you are a motivated and experienced marketing professional looking to take your career to the next level, please submit your application.
