Brand Development Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeBrandLead Full time $150,000 - $175,000
Job Title: Brand Development Lead

We are seeking an experienced professional to drive the strategic development of core brand pillars. The successful candidate will be responsible for implementing long-term brand strategies and annual plans, working closely with cross-functional teams to deliver brand and business metrics.

  • Developing and executing comprehensive brand strategies aligned with business objectives
  • Collaborating with product, sales, digital, and marketing functions to ensure brand consistency and customer satisfaction
  • Crafting compelling propositions based on category and consumer insights to connect and convert customers
  • Championing the development of strategic frameworks that articulate the 'why' behind our brand
  • Fostering deep customer understanding to identify and solve customer tensions, and developing strategies to acquire, maintain, and defend different audience segments
  • Overseeing creative campaigns, partnering with external agencies to deliver impactful results
  • Monitoring and optimizing in-market campaigns, providing actionable insights to inform business decisions

As a key member of our team, you will have the opportunity to make a meaningful impact on our brand's growth and success. If you are a strategic thinker with exceptional leadership skills and a passion for driving brand excellence, we encourage you to apply for this exciting role.

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