Senior Brand Development Specialist

2 days ago

Sydney, New South Wales, Australia beBeeActivation Full time $90,000 - $110,000
Job Title

Brand and Customer Activation Manager

About the Company Portfolio

The company portfolio continues a legacy of quality food provision, creating delicious moments for consumers worldwide.

Key Responsibilities
  • Support senior managers with daily brand management, including promotions, packaging, and product development.
  • Lead retail program execution using shopper insights to deliver tailored activation plans across customers and channels.
  • Develop and manage retail touchpoint strategies, co-op investments, POS materials, field sell-in tools, and track market execution.
  • Build strong relationships with internal teams and external partners, including agencies and retailers.
  • Analyse campaign effectiveness using IRI, Quantium, and Cartology ROI metrics, delivering in-store activation materials.
Requirements
  • Thrive in fast-paced environments, demonstrating initiative, autonomy, and a proactive attitude to drive projects forward.
  • Align shopper strategies with business objectives, category growth plans, and retailer priorities to achieve commercial results.
  • Effectively manage multiple projects while building relationships across sales, brand, category, insights, and external partners.
  • Confidently measure and interpret campaign performance using KPIs such as ROI, sales uplift, conversion rates, and compliance.
  • Bring at least 3 years' FMCG experience, ideally in brand or shopper marketing, with familiarity with tools like Quantium, Cartology, or Coles 360.

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