Chief Pricing Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeRevenue Full time $190,000 - $210,000
Revenue Growth Expert

This role is designed to help maximise revenue and profitability by developing, managing and evaluating pricing strategies across all channels.

  • Analyse and evaluate investments that drive consumer demand – marketing activities, price promotion, trade marketing etc.
  • Identify opportunities for upselling, cross-selling, gift with purchase and bundling to bolster margins
  • Develop models and frameworks to forecast incremental revenue generated by each investment type
  • Make recommendations on budget allocation to maximise profitable growth
  • Partner with Category to develop ranging pricing strategy (full SSP in conjunction with promotional pricing)
  • Analyse internal and external factors including competitor pricing to guide recommendations and decision making
  • Own the national price promotion calendar, ensuring all promotional activities are aligned to commercial objectives and brand positioning
  • Use data-driven analysis to plan, execute and post-analyse promotional plans to optimise both volume and margin
  • Partner with sales and retail marketing to ensure consistency of execution across key accounts and channels
  • Work closely with category/brand, sales, demand, supply chain and finance teams to create seamless business plans that deliver profitable growth
  • Work with Category, Sales and Demand Planning to set accurate sales targets (based on price elasticity model) by product
  • Ensure consistency of pricing and promotional approaches across online and offline channels
  • Facilitate transparent communication on revenue optimisation initiatives – input findings and recommendations to IBP cadence
  • Set up and manage robust reporting mechanisms to track revenue optimisation performance
  • Prepare dashboard and regular performance reports for leadership, including promotional ROI analyses
  • Generate actionable insight through advanced analytics and market benchmarking
  • Identify risks and opportunities ahead of time, providing clear recommendations e.g. supply gaps, performance shortfall
About You

To be successful in this role, you'll have an analytical mindset with excellent quantitative, data analysis and data visualisation skills. You'll have strong business acumen with the ability to translate market insights into actionable strategies, financial metrics and P&L.

  • Bachelor's degree in business administration, marketing, finance, or a related field. A Master's degree or MBA is a plus
  • Solid experience on a global scale in roles related to sales, market strategy, market analytics, revenue management, or pricing
  • Strong understanding of market analysis methodologies, strategic planning, revenue management techniques, and pricing strategies
  • Advanced proficiency in MS Excel or other spreadsheet applications, along with proficiency in data visualisation and reporting tools

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