Strategic Field Marketing Lead

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $108,000 - $129,000

Job Title: Field Marketing Manager

">About This Role

This hybrid position offers a defined work location with flexibility to work from home and designated office days set by your manager. The role requires 38 hours of work per week.

">Key Responsibilities

The successful candidate will be responsible for planning, building, executing, optimizing, and reporting on field marketing activities across the ANZ region. Key tasks include:

  • Collaborating with team members to drive marketing efforts.
  • Building strong relationships with sales and sales managers.
  • Communicating effectively with stakeholders across regions and globally.
  • Developing and implementing field marketing programs and campaigns through various channels to enhance brand awareness and demand generation.
  • Managing and reporting on events, including large sponsorship conferences, roundtables, briefings, and virtual events.
  • Leveraging global content in campaigns and creating content as needed.
  • Maintaining brand consistency and identity in regional campaigns.
  • Ensuring legal compliance processes are followed, including privacy, copy, event nomination, and opt-in/spam rules.
  • Managing agencies and internal stakeholders with clear briefs and timely communication.
  • Reporting on campaign contribution, effectiveness, and ROI.

The ideal candidate should possess excellent organizational, interpersonal, presentation, oral, and written communication skills. A bachelor's degree or equivalent work experience is required, along with relevant work experience in B2B marketing and SFDC lead management.

">Preferred Qualifications

The following qualifications are highly desirable:

  • A master's degree in business or marketing.
  • Excellent organizational, interpersonal, presentation, oral, and written communication skills.
  • Demonstrated track record of establishing relationships and credibility with leaders, particularly sales teams.
  • Experience working cross-functionally within a cross-border team.
  • Ability to identify target audiences and devise integrated campaigns that engage, inform, and motivate.
  • Track record of event coordination and management.
  • Experience with ABM (Account-Based Marketing) Programs.
  • Experience with Nurture Programs.

We value diversity and inclusion and are committed to a collaborative environment that encourages authenticity and fosters a sense of belonging.

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