Senior Measurement Analyst, Ads

1 month ago

Sydney, New South Wales, Australia Netflix Full time
Job Summary

As a Senior Measurement Analyst on our Ads team, you will be responsible for building audience insights and measurement solutions from the ground up.

The core Advertising team at Netflix is charged with establishing the company as the premiere platform for advertiser partners and driving advertising revenue. In this role, you will work closely with the broader ads measurement team, product and data engineering to prioritize and implement the measurement roadmap across Australia. You will also partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies with key narratives around the Netflix audience and service.

Key Responsibilities
  • Collaborate with the broader ads measurement team, product and data engineering to prioritize and implement the measurement roadmap across Australia.
  • Partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies with key narratives around the Netflix audience and service.
  • Engage with measurement partners to ensure Netflix is accurately represented in industry measurement tools.
  • Provide marketplace positioning and storytelling customized for verticals and clients.
  • Develop full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns.
  • Inform on opportunities for alternative currencies, targeting and/or measurement products.
  • Deliver thought leadership by deeply understanding consumer perception, attitudes and behaviors related to both content and ads on Netflix and the competitive landscape.

Requirements

  • 8+ years in media measurement at a TV, streaming or digital video company or media measurement companies.
  • Dual TV/onlineVideo and digital experience along with strong ads measurement understanding and expertise with effective media measurement such as MMMs, Lift solutions and cross media reach planning and reporting tools.
  • Understanding of industry currency for TV/Video across content and ads.
  • Understand the impact of privacy on measurement.
  • Self starter with expertise in managing large-scale, complex projects.
  • Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
  • Loves to get into the weeds and can see the big picture.
  • Open to innovating, challenging assumptions and implementing better approaches.
  • Knowledge of quantitative and qualitative methodologies.
  • Understanding of the consumer's voice and how to turn that into actionable insights.
  • Strong business partner to other cross functional teams and a leader who can prioritize multiple projects.
  • Collaborates effectively and embraces differing perspectives and experiences to make better decisions.
  • Experienced and at ease with diverse cultures and working in international environments.

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