Strategic Brand Director for Customer Engagement

2 days ago

Brisbane, Queensland, Australia beBeeBrand Full time $114,990 - $183,990

Role Overview:

The Strategic Brand Director for Customer Engagement will lead the development and execution of brand strategies to drive sustainable commercial, brand, and market share growth. This role requires a strong understanding of financial services risks and compliance regulation.

About the Role:

  • Leverage customer insights to inform brand strategy and develop value propositions that resonate with target markets.
  • Develop and execute cross-functional marketing campaigns to support product sets, aligning business goals with customer needs and market opportunities.
  • Collaborate with stakeholders to embed a customer-centric approach across the organization, ensuring the continued focus on the customer as the centre of everything done by the Group.
  • Lead and provide strategic guidance to a national team of marketing, communications, brand, and customer experience managers and specialists, empowering them to deliver upon the business and marketing strategy.
  • Utilize data and analytics to continually improve marketing efforts and drive revenue growth.

What We Offer:

  • A collaborative and inclusive workplace where employees feel a strong sense of belonging, are recognised, invested in, cared for, and are part of something bigger.
  • A culture built on belonging and inclusion, with opportunities for career growth and professional development.
  • A competitive compensation package and benefits that reflect our commitment to rewarding and supporting our employees.

To be successful in this role, you will require:

  • Experience in a similar position within the banking sector or a related industry.
  • A developed understanding of financial services risks and compliance regulation.
  • Demonstrated capability in developing and executing brand strategies and value propositions.
  • Strong influencing, consultative, interpersonal, and communication skills to engage and facilitate change with key internal stakeholders.
  • Tertiary qualifications in a relevant field.

This is an exciting opportunity to join our organisation and contribute to driving sustainable commercial, brand, and market share growth. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply.

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