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Digital Marketing Strategist

2 months ago

North Ryde, New South Wales, Australia FREEMEN NUTRA GROUP AUSTRALIA PTY LTD Full time
About Us

FREEMEN NUTRA GROUP AUSTRALIA PTY LTD is a leading raw ingredients distribution company committed to helping our clients bring innovative ideas to life in the food and beverage, dietary supplement, personal care, and animal nutrition markets.

Job Description

We are seeking an experienced Digital Marketing Strategist to join our Sydney office and help drive our brand's impact across diverse markets. This full-time role involves developing and implementing marketing strategies, managing campaigns, and supporting the brand's growth across various platforms.

Key Responsibilities:
  • Conduct thorough research on industry trends, competitors, and target audience needs to inform marketing strategies and identify new opportunities.
  • Plan, implement, and monitor B2B marketing campaigns across digital platforms, including email, social media, and web, to drive brand awareness and customer engagement.
  • Develop high-quality, relevant content that resonates with our target audiences, such as blog posts, newsletters, case studies, and product information.
  • Ensure consistency in brand voice and visual identity across all marketing materials, working with graphic designers to create impactful visuals.
  • Support and manage events such as trade shows, client presentations, and promotional events to enhance FREEMEN NUTRA GROUP AUSTRALIA PTY LTD's brand presence in the market.
  • Track, measure, and report on marketing campaign performance to optimize future efforts and provide insights into areas for growth.
Requirements:
  • Masters degree (or higher) in Marketing, Communications, Business, or related field
  • At least two years of experience in a similar role, ideally within the B2B space or a related industry
  • Strong understanding of digital marketing tools and platforms, including social media, email marketing, and analytics software
  • Excellent written and verbal communication skills
  • Creative thinker with a proactive approach to problem-solving and a keen eye for detail
About You

The ideal candidate will have a strong passion for digital marketing, excellent analytical skills, and the ability to work independently and collaboratively as part of a fast-paced team.

Estimated Salary: $80,000 - $110,000 per annum