Product Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia Dovetail Full time

Unlock Customer Insights

Dovetail is a leading AI-first customer insights hub, dedicated to improving the quality of every experience. As a Product Marketing Lead, you'll work closely with our marketing, product, and go-to-market teams to bring our product to market, refine our positioning, and reinforce a differentiated narrative in the minds of our customers and target audience.

Key Responsibilities

  • Influence messaging and positioning to create a new category of software that helps researchers and their teams develop a deep understanding of customers.
  • Develop a deep understanding of our market and customer, defining customer personas, prioritizing their biggest challenges, and researching competing offerings.
  • Lead product launches, writing blog posts, creating launch materials, and communicating with our Slack community to support these launches.
  • Craft and execute elite product marketing campaigns that resonate with customers and target audiences across all channels.
  • Drive cross-functional strategic projects, collaborating with others to translate strategic opportunities into deliverable projects.
  • Partner with our product team, contributing to our product strategy and advocating for our customers.
  • Enable our go-to-market teams, supporting our sales and customer success teams with assets, programs, and campaigns to accelerate our self-serve acquisition.

About You

  • Strong product marketing leadership experience, having launched multiple products and features from ideation to launch to adoption.
  • Experience working closely with product teams, collaborating with product managers, designers, and engineers to make tough priority tradeoffs and set product strategy.
  • Clear communicator, able to distill big ideas into concise talking points and bring the voice of the customer to an entire team.
  • Experience with B2B SaaS products, understanding product-led growth strategies and implementing them before.
  • Pragmatism, willing to get into the details to ensure consistent messaging for our customers across all touch points.

What We Offer

  • Equity for everyone, providing a competitive salary and equity for all.
  • Equal parental leave, offering 20 weeks of paid leave to support new parents.
  • Modern and pet-friendly offices, hosting monthly events for the whole team to connect and unwind.
  • Flexible work-life balance, allowing you to make your schedule work for you.
  • Develop and grow, taking courses, attending lunch and learns, or heading to conferences to help you grow.

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