Digital Revenue Growth Specialist

About Us

We're a leading media company committed to creating and sustaining meaningful Australian engagement across diverse platforms. Our dynamic landscape is where you can make a difference in your career, our company, and the lives of millions of Australians.

The Digital Revenue Manager plays a crucial role in providing analysis, insights, pricing, yield management, forecasting, and policy decisions to assist senior management and sales staff in optimising revenue for our digital commercial products. This includes converged campaigns, inventory maximisation, and timely reporting.

Key Responsibilities:

• Pricing Strategy: Determine and formulate pricing strategy, monitor demand and supply across direct and non-guaranteed (programmatic) supply for our digital assets.
• Sales Budgets: Work closely with finance, digital sales director, head of revenue management, national sales director, and head of advanced audiences in developing digital sales office budgets.
• Yield Management: Drive best practice across the business on yield and inventory management using best-in-class platforms, systems, and processes.
• Programmatic: Collaborate with the programmatic team and tech partners to optimise non-guaranteed yield and revenue.
• Inventory Optimisation: Identify revenue opportunities, maximise current opportunities, and provide insights to increase revenue.
• Reporting: Provide accurate, insightful, up-to-date reports and ensure best-in-class reporting practices, procedures, and training documentation.
• Forecasting/Thought Leadership: Monitor, report, and interpret sales revenue, demand, and forecast information to support sales strategies and policies.
• Policy and Procedures: Adhere to sales policy and procedures as set by senior executives and assist in setting and implementing policy when required.
• Market Understanding: Possess a broad, up-to-date knowledge of economic conditions locally and globally that may impact our revenue management.
• People Management: Manage the workload of direct reports and manage the appropriate resourcing of the team.
• Revenue Solutions: Work closely with digital leadership team, head of advanced audiences, and broader revenue management team to find business solutions that maximise revenue and yield outcomes.
• Subject Matter Expert: Drive best practice across the business on yield and inventory management.

Required Skills and Qualifications

• Previous digital advertising/publisher/marketing/analytical management experience.
• Solid understanding of all digital tech formats, analytics/reporting in the digital media industry.
• Advanced data analysis and Excel modelling skills.
• Honed interpersonal communication skills in both verbal and written contexts.
• Sound knowledge of the digital landscape and trading nuances for direct and non-guaranteed (programmatic).
• Future-focused: ability to spot economic trends and signs and utilise those findings in revenue forecasting and revenue-based recommendations.
• Attentive to detail: accurate processing of detailed information to ensure accurate forecasting and assessment.
• Decision making: able to make decisions based on objective analysis of data, information, and behaviours.
• Leadership: lead and coach team members to develop more efficient and effective revenue management outcomes and revenue results.
• Innovation & Creativity: demonstrate a lateral thinking style that synthesises resources and extracts 'best-practice' revenue analysis and data.
• Accountability: take accountability for own actions and decisions.

What We Offer

A challenging role in a dynamic environment with opportunities for growth and development. If you have the skills and passion for revenue management, we encourage you to apply.