Digital Marketing Strategist

10 hours ago

The Vale, Australia beBeeDigital Full time $110,000 - $130,000
**Job Description:**

KIVARI, a Sydney-based fashion brand founded in 2014, has been renowned for its captivating style, unwavering strength, and unrelenting confidence. The brand's timeless designs are inspired by an enduring passion for travel and a profound connection to the ocean.

As a Paid Media Specialist, you will be responsible for developing and implementing comprehensive campaigns, crafting compelling ad content, and continuously optimising performance to achieve maximum impact. Your role will involve executing paid media activities that drive brand awareness, boost traffic, and deliver measurable revenue growth across both digital platforms and retail stores.

The ideal candidate will possess a deep understanding of digital platforms, audience behaviours, and emerging trends, along with the ability to adapt strategy for maximum ROI. They will thrive on testing, learning, and refining – all while maintaining the KIVARI brand aesthetic at the forefront.

Key Responsibilities:

  • Plan, develop, and optimise paid media campaigns across Meta, Google, YouTube, Pinterest, TikTok, and other key digital channels.
  • Drive digital KPIs by monitoring performance daily and adjusting budgets for maximum impact.
  • Collaborate with creative and brand teams to brief, develop, and deliver compelling ad content that aligns with KIVARI's tone, aesthetic, and customer profile.
  • Leverage audience insights and conduct A/B testing to continually refine targeting, creative, and messaging.
  • Analyse and report on campaign results, translating data into clear actionable insights and strategic recommendations.

**Required Skills and Qualifications:**

  • A minimum of 3-5 years' experience in digital marketing, ideally in Agency for Fashion, Lifestyle or Beauty
  • Proven experience scaling Meta and Google Ads
  • Proficiency in Klaviyo, Shopify, and GA4
  • A strong understanding of full-funnel customer acquisition and retention strategies
  • Excellent communication skills and a collaborative, can-do attitude

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