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Customer Insights Project Lead

3 weeks ago

Sydney, New South Wales, Australia beBeeCustomer Full time $90,000 - $120,000

Transform your career with an exciting opportunity to lead and manage customer insights projects that drive business growth and inform strategic decision-making.

Collaborate with key stakeholders to develop actionable strategies from valuable insights.

About the Role

This is a unique chance to join a forward-thinking organization as a Customer Insights Manager, where you'll spearhead a comprehensive customer insights strategy across diverse industries. You will conduct qualitative and quantitative research, analyze industry trends, and collaborate with cross-functional teams to optimize event performance and client satisfaction.

This full-time role is based in our head office and offers a flexible work-life balance arrangement. Reporting into our Marketing Director, you will be responsible for:

  • Providing insightful qualitative and quantitative research for specific industries and markets, existing customers, and new customers.
  • Leading the development and implementation of a tailored customer insights strategy tailored to the diverse industries we serve.
  • Overseeing the collection and analysis of data from various sources with a focus on understanding industry-specific trends and preferences.
  • Utilizing advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends.
  • Collaborating closely with various functions to elevate relevant functional campaigns based on customer insights.
  • Partnering with Exhibition Directors to identify opportunities for innovation and improvement within each industry segment.
  • Monitoring key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention.
  • Staying up-to-date with industry trends and best practices in customer insights, event analytics, and experiential marketing.

Requirements

  • Possess a degree in Marketing, Business Administration, or a related field; a Master's not mandatory but highly considered.
  • Demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors.
  • Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques.
  • Demonstrate a solid background in customer insights, market research, or analytics within the events industry.
  • Exhibit excellent strategic thinking and problem-solving skills.
  • Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels.
  • Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools.
  • Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas.

Work Life Balance

We promote a healthy work/life balance across the organisation, offering wellbeing initiatives, shared parental leave, study assistance, and sabbaticals to support your immediate responsibilities and long-term goals.

Benefits

  • Discounted Health plan rate and Optical Assistance.
  • Life assurance and income protection.
  • Option to buy additional Annual Leave days.
  • Employee Assistance Program.
  • Flexible working arrangements.
  • Benefits for you and your family.
  • Access to learning and development resources.

About Us

We're a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, we host approximately 350 events annually. We are committed to creating an inclusive work environment for all our people and empower businesses to thrive by leveraging data-driven insights and digital solutions. We are part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.