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Strategic Product Marketing Manager Sydney Role

1 month ago

Sydney, New South Wales, Australia Dovetail Full time

Dovetail, a pioneering AI-first customer insights hub, is on a mission to elevate the quality of every experience. We're redefining what it means to be connected to your customer, providing seamless access to customer insights throughout the development lifecycle.

As a growing team of over 100 members across our Sydney and San Francisco offices, we're seeking ambitious problem solvers with diverse backgrounds, who are recognized for their expertise, passionate about their craft, and excited about the work we're undertaking.

We're looking for an exceptional Strategic Product Marketing Manager to join our team. This role will involve working closely with our marketing, product, and go-to-market teams to bring our product to market, refine our positioning, and reinforce a differentiated narrative in the minds of our customers and target audience.

You will be an outstanding communicator and cross-functional collaborator, dedicated to helping customers understand the value of Dovetail's products.

Key responsibilities include:

  • Influencing messaging and positioning to create a new category of software that helps researchers and their teams develop a deeper understanding of customers.
  • Developing a deep understanding of our market and customer, including defining customer personas, prioritizing their biggest challenges, and researching competing offerings.
  • Leading product launches, including writing blog posts, creating launch materials, and communicating with our Slack community to support these launches.
  • Crafting and executing elite product marketing campaigns that resonate with customers and target audiences across all channels.
  • Driving cross-functional strategic projects, collaborating with others to translate strategic opportunities into deliverable projects, and measuring their business impact.

The ideal candidate will have strong product marketing leadership experience, a clear communication style, and experience working closely with product teams. You should also have experience with B2B SaaS products, including implementing product-led growth strategies and owning decisions around pricing and funnel analysis.

We offer a competitive salary of $120,000 - $180,000 per annum, depending on experience, plus equity for everyone, equal parental leave, modern and pet-friendly offices, flexible work-life balance, and opportunities for professional growth and development.